1 The Mentorship Portal Tour 2 The Certification Index (FMA 1-7)

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1 Open Office Hours (OOH) 2 Strategic Scaling 3 Mastermind with Dr. Z 4 FMA Chat with Lorri and team FMA 5 TM Master Checklist Calendar

1 OPEN OFFICE HOURS recording September 23, 2024: 2 OPEN OFFICE HOURS recording September 20, 2024: 3 OPEN OFFICE HOURS recording September 18, 2024: 4 OPEN OFFICE HOURS recording September 16, 2024: 5 OPEN OFFICE HOURS recording September 13, 2024: So I want you to start to ask yourself, and this is the prep for you to get ready to sell from the stage. Do you sell directly from webinars like you've seen us do. How do you need to come across? What is your messaging need to be? What do you need to say? So that at the end of that 1st time with you they are ready to buy. Remember, what do we do? We make the implicit explicit. We put the thing out in front of us. We don't hide from it, because jus 6 OPEN OFFICE HOURS recording September 11, 2024: A GI Map is probably going to give you more actionable information than a Dutch test. I'm not sure what type of math they do to determine which of these are a higher priority, but I think it ties into the number but because this one was only a C3D and it was not a IGE or IGG means that it probably wasn't scored as the same as the others. Another thing to consider for our constipated people is Colax which is an herbal laxative type product which can 7 OPEN OFFICE HOURS recording September 09, 2024: So if you can bring them in as an independent contractor that's going to save you headache, it's gonna potentially save you some money. And honestly, they could potentially also make a little bit more. If you're putting those 2 powders in a smoothie. The oil of oregano should be ideally on an empty stomach. Some people can't tolerate that, and they need to take it with food, which is fine but if you're mixing it, and then in a smoothie, then you ne 8 OPEN OFFICE HOURS recording September 06, 2024: 9 OPEN OFFICE HOURS recording September 04, 2024: 10 OPEN OFFICE HOURS recording August 30, 2024: 11 OPEN OFFICE HOURS recording August 28, 2024: 12 OPEN OFFICE HOURS recording August 26, 2024: Said that as she was taking the old oregano, that she was having very malodorous gas, which she, you know, I attributed potentially to her killing off some of the bacteria. As far as fiber for your person to the resistant starch might be a good option that's less likely to cause bloating, and such that can happen when someone has. I'm wondering if this person has Sibo since they have such irregular stuff going on. And we do have this test in LabDx. So 13 OPEN OFFICE HOURS recording August 23, 2024: Don't give specific supplement recommendations, general ones, and buying from your store. You can usually get away with, but don't give them a sit. A specific supplement protocol. Don't order labs for them. Don't do one on one meetings with them. I'm just saying for every practitioner, the more you can make your thing be something you're passionate and excited about the better it will be and we all sort of like wear some piece of ourself, whether it's 14 OPEN OFFICE HOURS recording August 21, 2024: And the most important thing if you're going to run ads is that you must have a methodology for for tracking your stats in it. I only want to work with people who are who are fundamentally the 1st thing out of the gate is that they are going to be hyper accountable fundamentally the 1st thing out of the gate is that they are going to be hyper accountable. So the solution is not like taking eggs out of her diet or lean beans and legumes because she nee 15 OPEN OFFICE HOURS recording August 19, 2024: It's okay to have more opportunities to get them into a sales conversation if it makes sense from a standpoint of “Okay, I'm not driving myself crazy doing that.” They don't care, because not because they're bad people, but because you do all the marketing, and no practitioner in your business will ever care about your business like you do. They expect you to do marketing. But if we don't figure out exactly what you're saying and why they would respon 16 OPEN OFFICE HOURS recording August 14, 2024: But the way that Dr. Zachary built it was mainly through webinars and challenges. So she would do educational webinars at least once a month, and then we had certain times of the year where she would do a specific challenge. Because when I'm evaluating a supplement line, essentially, the 1st thing I will look at is the ingredient list and the label. I want to make sure that the label is explicit about the types of ingredients that are in there, and th 17 OPEN OFFICE HOURS recording August 12, 2024: She's not been diagnosed with pots, but she has tachycardia that's controlled with magnesium most of the medications that they've tried for any of her conditions, she just has really significant reactions to. If she would be open to doing a wearable something like an aura ring that gives feedback as to how much activity you can do in a day. It tells you what your stress levels are. It would be, a fabulous tool to help her and help you help her with th 18 OPEN OFFICE HOURS recording August 09, 2024: You can always check for your license in your state, but usually any type of medical license. You don't want to do fee splitting, and you don't want to do kickback, so you have to be very careful not to be in a scenario where it would ever appear like that. Betaine is Betaine Hcl, it is contraindicated with a lot of antacids. And so you just need to be careful using that because she might have a response to the betaine. And that's not abnormal. When p 19 OPEN OFFICE HOURS recording August 07, 2024: The best thing you can always do is give someone value where it's actionable for them right away to get the best out of this. But essentially this is a blood test allergy 88 is talking about IgE and IgG immune activation. So IgE is an allergy, and IgG is a sensitivity. If let's say, you really want to focus on your larger package and you're finding something. So the 1st question is, are you having the the right value conversation. That just means just 20 OPEN OFFICE HOURS recording August 05, 2024: P.T. Case - 66 year old, female. Major symptoms for her are severe constipation. So she is getting colonics every 10 days, and she is doing water enemas in between those colonics. I just throw that out there so it may be worthwhile that doesn't cost anything to try an elimination diet, just to see, because there may be some foods that she's eating, that she doesn't realize, are causing constipation. When you do a webinar, you can send that webinar any 21 OPEN OFFICE HOURS recording August 02, 2024: If that wall, because of chronic constipations, very likely, if that wall is damaged to the point where, instead of it being a tunnel it's now a cave. Then she could buy a device, but otherwise she always has her hand with her, and she can wash it. This shows you the power of images, looks so dramatically different, like even things that were there before. I look at it differently, because there's images. If she's eating fat and she's not able to brea 22 OPEN OFFICE HOURS recording July 31, 2024: They have normal if they had, like, relatively good commensal health. But they're still had infection. Then that's gonna change the long term plan versus if their commensals were more on the low end. And then we were still having infection. Right? So essentially. If they're stressed, and they're not producing as much stomach acid because their cells aren't turning over as quickly. Then they might need to be on a digestive enzymes forever. Cholonar X can 23 OPEN OFFICE HOURS recording July 29, 2024: P.T. case: 49 year old, female,weight gain, hair falling out/clumps, bloated, severe skin/hair dryness. We know, antibiotics come with side effects. Theyaren't ideal either. So if you can do it more with an herbal way, it's going to be much, much better outcome honestly, much less severe and significant for the patient. When you're stepping intosomeone's care midway. They may be going along fine with that, and if they aren't asking for support around 24 OPEN OFFICE HOURS recording July 26, 2024: P.T. case: 62 year old, female with RA interstitial cystitis. I would start with one capsule per meal nd see if she tolerates that, and then I would start to increase it for each meal until she either has some movement like some bowel movement, or she starts to feel sort of like a warm sensation like in her stomach. There's so many things that go wrong in the body when we don't have enough. Zinc, our mitochondrial become just, our mitochondria become dy 25 OPEN OFFICE HOURS recording July 24, 2024: You're only gonna show up for a food sensitivity, if you are eating that food right versus food allergies and show up as having an issue, even if you're not regularly eating that food right, even if it's just on occasion. The smooth muscle cells can cover it up and create that hard plaque on top. So the challenge is these plaques, become dangerous one when they start to encompass the entire size of the blood cell. And 2 when they move, when they break o 26 OPEN OFFICE HOURS recording July 22, 2024: So if he's drinking sufficiently and we know he's his blood pressure is too low. And is he tired I'm assuming, since he's not sleeping. So when bludgeoning nitrogen is high and we have low protein. Then usually that means we either have kidney dysfunction right or we are breaking down our own muscle tissue to create protein, like amino acids for the body. If she's not eating a protein digesting it. She's not gonna be able to make enough immuno globulin. 27 OPEN OFFICE HOURS recording July 19, 2024: Anyone who's had a hard time with like, who am I? As a practitioner like me? As an avatar? We did marketing identities for all 6 character codes and for the patients. So you can just point and click. But testosterone is a big part of what makes a man feel like a man, and estrogen is a big part of what makes a woman feel like a woman. And so those key hormones, if they get too low. We don't feel right. I would blend and smush like different brain capsule 28 OPEN OFFICE HOURS recording July 17, 2024: Let's go with all the basics. Obviously, the 1st thing is to get the biggest spread. You're gonna want to do something digital like that's just the thing right? Because you can get More people, fast. The amount of time that I need to spend for all of you on the back end is, isn't covered, isn't being covered properly by the sessions. You can be very honest and transparent if they're long term patients. The important piece to understand when you're apply 29 OPEN OFFICE HOURS recording July 15, 2024: First thing you want to remember when you're dealing with testosterone before you add something to manage testosterone. You want to get the estrogen, the progesterone, the cortisol, and the insulin all good. And if those are good and the testosterone is still low, then supplement. While she's had the IUD in her, progesterone was incredibly low. Because of that, it's fine to go ahead and use it daily to get through this painful, lousy period that she's f 30 OPEN OFFICE HOURS recording July 12, 2024: It's not enough just to have a full, you know a philosophy or approach. You have to find a good practitioner right. Just share your thoughts about that and then you can share your thoughts about why your style is different, and that will help you connect more with your ideal patient. So there's a lot of education around auto immunity that needs to happen just when someone gets that diagnosis, anyway, from a medical standpoint. But then, from a functiona 31 OPEN OFFICE HOURS recording July 10, 2024: If you create an event in Facebook, that's just a mini landing page. Put all the information there. You can select if you want it to be a a zoom link, orwhatever you can do that as part of the automatic setup for it, you can give any information to it. When you sign up and you put in your information and your address and your business location,they're usually gonna have some sort of disclaimer that says, “if you're in one of these States, Colorado, Ca 32 OPEN OFFICE HOURS recording July 08, 2024: We know she had a history of H. PyLori, but in the GI map it's coming up negative, so that means you can work on getting that her off that PPI. I would not combine any cash or any insurance. I'd either have them separate entities, or ultimately, because your insurance continues to burn you out. Stop taking insurance, focus all your efforts on cash, and then go from there. When I'm doing anything around a group, I'm trying to give the group to provide mo 33 OPEN OFFICE HOURS recording July 03, 2024: Remember that the rules still apply, even though we are doing this as an exercise in a very limited time, you still follow all the rules for Webinar Wizard, and everything else. Everything we do is not about us. It's not about our program or anything else. It's about the audience. When we're advertising, we're educating, it's about in service to the audience. Do not get tethered to the result. If you've done all the things that you could do. Then you're 34 OPEN OFFICE HOURS recording July 01, 2024: I would need to run this through LabDx as well to get the nitty, gritty ins and outs. I don't have all those functional lab ranges memorized. That's the beauty of LabDx, because it's all right in there. I make sure that every day I'm doing something that is going to generate revenue, and that I'm going to every day. I'm doing something that's going to fulfill the clients that I have. If you're doing 5 months, 3 months, whatever have you that you're havi 35 OPEN OFFICE HOURS recording June 28, 2024: One of the 1st things we can do when working with kids is, you know, looking at their diet, their daily lifestyle habits, you know, making sure they're getting plenty of sleep. It's not endocrine dysfunction from like the sex hormone perspective that is probably the issue. It's the adrenals. They've just been very abused over time because she doesn't know how to tell when they are needing a break. You have to drop these other patients that are taking al 36 OPEN OFFICE HOURS recording June 26, 2024: Yes, there's tons of stuff for you to do. but if you're feeling overwhelmed and you can't get to me. But the 1st thing I want you to do is, I want you to stop. Take a breath, and then ask yourself what is my vision. The only thing is like that testosterone, that's not gonna influence her bleeding. But it could be influencing her mood significantly, so you could consider the libido stem product. Her tiredness could just be coming from her iron deficiency 37 OPEN OFFICE HOURS recording June 24, 2024: PT case, 75 year old, with fibromyalgia, A-FiB and IBS. That is a not fun combination of things recently had a flare up with her IBS. But the great thing about those meal plans is it not only give the patient a description, and you like of what the meal plan includes. It includes what they should eat, what they should not eat.As you have more clients, and you're doing this work, it will be easier for you to start to work with. Other women in different a 38 OPEN OFFICE HOURS recording June 19, 2024: If you do decide that the functional medicine is going to be the primary focus of it. If you then decide you want to change the name. We'll just do a Dba, and then you can decide on whatever your name is, and you can go from there. Assuming that they're not coming to be trained, then they can come. What you'll want to do is you can either you can get whatever room there will if you want to get a single, and then your spouses there, all there is that I t 39 OPEN OFFICE HOURS recording June 17, 2024: In addition to helping build up that immune response. It does help blunt some of the leaky, gut sort of responses he may be having while everything is so low. He wouldn't have if he's having problems with any proteins or foods that he's eating, that the IGGI shield can help blunt that negative response. What you're setting yourself up for is you're going to need to be ahead of them. So these are women who are going to be, they're obsessive about their h 40 OPEN OFFICE HOURS recording June 14, 2024: Usually, when someone doesn't have both like this means no DNA was seen at all. Right. There's no evidence of it then. What you're probably looking at is either some type of like injury like there was an antibiotic that wiped out the strains. Rupert changed their contract to say, make sure you're in your scope of practice, but health coaches are allowed to order labs through physician services because they're not really ordering. Why, I wrote it this wa 41 OPEN OFFICE HOURS recording June 12, 2024: So overall low commensals. You know, this could be because of overgrowth. This could be because of stress. This could be because of lack of fiber in the diet. I'm not sure but like really chronic and severe heartburn, then my goal would be to get them on a more aggressive amount of betaine, because I have a lot of work to do right and stimulating the stomach cells to create more hydrochloric acid. Electrolyte, it's gonna affect her bones. It's gonna aff 42 OPEN OFFICE HOURS recording June 10, 2024: 39 y/o female, diagnosed primarily ovarian insufficiency, like 5 or 6 years ago, has been on HRT. Often when we're seeing endometriosis adenomiosis, whichis, very much the same sort of thing just in the uterus, not sending satellites outside of the uterus but it can be that imbalance between the estrogen progesterone. The recommendations currently arethat you can start a woman on hormone therapy up to 10 years after their period stopping and then you c 43 OPEN OFFICE HOURS recording June 07, 2024: But when we talk about like a before and after, which is important in marketing and sales right before and after is, you know, Misery Island, Paradise Island. That's what we call some people call it Heaven or Hell Island, or you know, a bunch of other names, but it's you.GI revives powder so that can work really well, it does have like 18 ingredients. So that's the only thing is, if you're gonna use it, try not to start it with other things at one time, 44 OPEN OFFICE HOURS recording June 05, 2024: If you want for the best bang for your buck, other people's audiences going into groups, we talk about this all the time we talked about it a lot last weekabout how you approach a group, how you approach the group owner, how you immediately push position yourself to become a subject matter expert and provide value. The GI map and the tiny health aresimilar. But the tiny health is a stool test that's specifically designed for more around infants. The GI 45 OPEN OFFICE HOURS recording June 03, 2024: If you're if you want to do something very fast at the end of the day, it's always going to be about awareness. So you're doing this new. And so a big part of what's going to do is, how can we leverage all the people you've already talked to you. Because serum levels are showing what is circulating, what has been made, what's available for use, and the Dutch is showing what was metabolized and broken down and removed from the body. GI Map has an additio 46 OPEN OFFICE HOURS recording May 31, 2024: Because if you're unclear on what your ideal client is looking for in regards to the marketing messages, the best thing you can do is just ask them. And so when we have someone who is not managing their history and response, it could be because of liver in capacity or overwhelm right to detoxify and metabolize that histamine, or it means that the histamine is continually being stimulated to be released. It's a very high antioxidant. And so I typically wi 47 OPEN OFFICE HOURS recording May 29, 2024: 50 years old, stress with loss of husband one year ago, has persistent cough. She wonders if her ongoing grief is affecting her body. Yes! Magnesium is also on the low end of normal total protein. Like this could be coming from some of her muscular skeletal issues right? She's got a lot of soreness or muscle pain. Maybe it's because her calcium magnesium ratio is off. This isn't a product that's going to necessarily fix the skin or fix the tissue. But it 48 OPEN OFFICE HOURS recording May 24, 2024: If you decide that you want to do weight loss, that is hormonal base, you're still gonna have to do some gut stuff and diet stuff because hormones don't work as well unless you do that. But that's how you'll talk about it. You'll talk about it from a hormonal standpoint. Detox symptoms can be intense. You know, we can have headaches. We can have dizziness. We can have, aches and pains and feel like we're getting the cold. You can also have things like di 49 OPEN OFFICE HOURS recording May 22, 2024: If you have some people and you do because you're in the health and wellness space, I would start there and find someone that you can actually consider working with. If they're not the same as your ideal client. Let's say that mean that obviously there are, because he wants you there. But let's say there was just a variant. You would want to change the language of how you talk to them. But Arginine is a concern, especially with people who have compromise 50 OPEN OFFICE HOURS recording May 20, 2024: The reason she's got this active viral infection, would be because of her immune system isn't able to do what it needs to. So you would want to look better at her gut and see what's going on.Even though she does not have a uterus, she could still potentially benefit from Progesterone, because it helps calm the brain down, but it can also balance estrogen. Look at the person in front of you, however symptomatic they are. If it's driving them bananas, supp 51 OPEN OFFICE HOURS recording May 17, 2024: If you're subject to HIPAA compliance, then keep in mind you're gonna have all your people go through FMA marketing, that's your CRM, your customer relationship management tool. If you have a coach from a different state, then can they work on people in their state, even though we cannot cross state lines. So that gets to be a little bit touchy. So the way that we help train staff is mostly just having them go through the certification versus like actual 52 OPEN OFFICE HOURS recording May 15, 2024: So if the client is dealing with metabolic syndrome in general, then we want to be looking at that whole piece in regards to, weight loss, blood sugar management, maybe cholesterol management and blood pressure support. They work with our MSAs to make sure that we're leveraging all the cool things you're learning about ideal flying and character codes and things of that nature, and put it in there. And it just makes it really simple, very easy to use. We 53 OPEN OFFICE HOURS recording May 13, 2024: If we are operating under our license, then we have to determine what we can do across international borders. If you're a health coach, no problem at all. That's easy. There's no boundaries around it. So obviously, when you aren't absorbing your fat, you're not absorbing your fat soluble vitamins, so is A, D, E and K are not getting absorbed well. You're just gonna have to educate her around the fact why her last days is so low, or that her last days is 54 OPEN OFFICE HOURS recording May 10, 2024: PT Case - 47 year old female.She is mainly complaining of muscle fatigue. So she has 4 kids had her last kid 2 years ago by C-section, just a regular scheduled C-section because of the position was breach during the pregnancy. So what you do is you put a dropper full of this liquid cilantro into some warm water, let it sit in the warm water for a good 15 min. Then they drink this cup of tea before they eat every meal. So just knowing you have celiac, we 55 OPEN OFFICE HOURS recording May 08, 2024: So for your case, review when you open up that section of the member vault to go to the certification part one of the tips I have is, do not write your answers in the boxes that are provided. Write everything out on a separate document, first .Because if you read in the boxes and the page reloads, you'll lose everything. But if you have too many questions or they're too long, the people won't build them out. They'll just say screw it. I don't have this k 56 OPEN OFFICE HOURS recording May 06, 2024: Just as a reminder on page one at the top, where Progesterone is. That's the only place you can actually see the actual number for Progesterone. A Catechola calm can be helpful if she's having a hard time sleeping. Pharmagaba is really nice, because that can be used as needed. But heartache and pain for the client, for the pay parent, those are going to be great ones to start with. We are even playing around the idea of doing a version of it on called af 57 OPEN OFFICE HOURS recording May 03, 2024: There's some patience where they don't present as strong enough to do a kill protocol like it just seems like it would be too aggressive for them. The advantage and disadvantage between the 2 is lactose is not absorbed by the human body at all, so it's a great measurement through the whole Gi tract, and when you get 3 h you can see in almost all cases it moving from the small intestines to the large intestine. So it tells a bigger picture than just those 58 OPEN OFFICE HOURS recording May 01, 2024: If we do want to get estrogen higher quickly then, Dr. Zachary says you should eat like you live on a milk farm like adding, more cow dairy products can help increase estrogen. It's very difficult to get pregnant with low cholesterol and so that is something that you always want to check with your fertility patients. But then to get out of bed is quite a process. Her Dutch showed that her cortisol is the culprit, that it's completely backwards, for corti 59 OPEN OFFICE HOURS recording April 29, 2024: P.T. Case - 41 year old male who's very fit. He complains of bloating after eating carbs. he's a diet that's rich in protein and fats. He's already gluten free, and he avoids corn because he knows that causes severe bloating. He does eat local raw, dairy. He has normal bowel movements daily, with occasional hard stools. You're actually offering, or something that most other medical providers can't offer. Which is a very holistic, unified, you know, ind 60 OPEN OFFICE HOURS recording April 26, 2024: The reason I mentioned it is because one of the things to focus your day every single day is what 2 things can you do that helps to move sales forward or bring in income for the business.But remember the food when it's broken down and smoosh, and it becomes that soupy kind. it's supposed to be completely ground down and liquidy, and it's not supposed to move forward until it's in that state. If you're seeing a challenge, something's going on, let's jus 61 OPEN OFFICE HOURS recording April 24, 2024: You need to have a conversation with their significant other, or, if they need to like, just sleep on it, or whatever it is, then you need to still be making sure you're staying top of mind for them, and definitely don't want a whole week, to go by. So one of the big things that I'm kind of seeing from the comparison here is the time factor. If your vision for doing that thing, putting the time, the effort, making the choices. If that vision is to be b 62 OPEN OFFICE HOURS recording April 22, 2024: So with this test, if you've never seen this test before. This is a vibrant test, right? Vibrant wellness. And the nice thing, or the the different thing about vibrance is that they will come in then, and they actually do give you recommendations. We were looking for quality ingredients, none of the crud that they add to them, and something that's easy to take. It's tropical punch flavored. What can happen when you, when you start having this Detox or 63 OPEN OFFICE HOURS recording April 19, 2024: She might have an imbalance with her progesterone, and this can raise her estrogen right which can make that estrogen dominance even worse, and make thoseparameters symptoms even worse. It just shows how the H. Pylori, with its Flagella burrows in under that mucus layer so it could still be intact, but it's burrowed under, and so it's causing thedamage at the cellular level but not yet at the mucus layer. So I would definitely test her for coinfectio 64 OPEN OFFICE HOURS recording April 17, 2024: I would highly recommend writing your sales script out just so that you have. And I'm not the kind of person that does. Well, when I have like a word for word script. That just doesn't really work well for me, but I like to write all out once, like how I would say it, and then I'll do is I'll condense it. We have a bunch of references for you to utilize, to create that 10 visit care plan, and then you would determine, what sort of content handouts, Pdf 65 OPEN OFFICE HOURS recording April 15, 2024: There are quite a few different contributing factors that we can consider. And so it's definitely not going to be necessarily a straightforward thing, butusually a protocol for supporting blood pressure is going to include some sort of B vitamins some sort of looking at their stress levels, right their adrenals, and also looking at digestion and liverhealth. The challenge when we have sinus infections is that there's so many little pockets in the sin 66 OPEN OFFICE HOURS recording April 12, 2024: That's why we always have you start the program with those handouts, “Find your Why” and the 11 pillars, because those are what you're supposed to revisit when you hit this part where you're feeling maybe doubtful right? Her electrolytes are low, so again, that can cause issues with water balance and cardiovascular. So if you're gonna make a flyer or something, this would be similar to something you might use, you know, at a like a health fair or somet 67 OPEN OFFICE HOURS recording April 08, 2024: The challenge of taking exogenous progesterone or hormone replacement therapy, is that it's going to suppress your body's own natural production of progesterone. What do athletes do when they want to succeed at something right. They visualize their performance, and the end result that they want, and the feeling that they have throughout and at the end so just visualize how you want this to go and like. If you have to stay on your magnesium, or you have 68 OPEN OFFICE HOURS recording April 05, 2024: The thing that I tell everyone is think about the end goal you have in mind, like what you really want, not just adding more income or having a new offer. But what you want your day to look like is super important, because we wanna build something that's going to reinforce that. If you're doing straight functional medicine, even those of you who can diagnose. You run that balance between, you still need to deliver a standard of care, which in most case 69 OPEN OFFICE HOURS recording April 01, 2024: When we're doing Candida, that screening questionnaire is much more sensitive to Candida than this Gi map is. The Candida will really only show up if it's disseminated everywhere, right like they've got all horrific infections. Gastromend is much more for the stomach itself, so that would really help with the H. Pylori. I like pairing Gastromend with ProBiophage together. I think they're a nice combination to work on H. Pylori to calm the mucosal tissu 70 OPEN OFFICE HOURS recording March 29, 2024: If you build out the offer, and then the marketing comes from that. Sometimes we go the other way, but that's usually the easiest one. Know what you'regonna offer first. Might also wanna try some PharmaGaba like when he's getting a symptom, and he feels like it's shaking. Have him take between 4 to 8 PharmaGaba immediately. Chew it, hold it underhis tongue a little bit, and then swallow it, and see if the symptom changes. You wanna work with SiBo? Yo 71 OPEN OFFICE HOURS recording March 27, 2024: If Akkermansiai is high, means that we probably do not have the appropriate level of mucus. We will have shorter cycles, and we have less estrogen and moreprogesterone. And we have longer cycles, and we have more estrogen and less progesterone. Remember that the you know, sex and adrenal hormones are subject to influence from many other systems in thebody, including our blood sugar levels and digestion. A powerful discovery makes objection handling m 72 OPEN OFFICE HOURS recording March 25, 2024: PT case: A 38 year old female who's petite 4’11”, a hundred 90 pounds the symptoms prior to the program were bloating gas, brain fog, fatigue and pain orpressure in the ovary area. He needs some detox support this Co Q10. Tan. He needs some support. So if he's fatigued, might wanna throw in a little Co Q10, cause that'll help them in mitochondria.The problem is, is that if you help everyone you end up helping no one because you're stressed out, burne 73 OPEN OFFICE HOURS recording March 22, 2024: And then the other thing we did just safeguarded is anything that could be considered a Medicare covered service, we never charged higher than the Medicarerates if they were medicare patient. The best way I've found to be completely compliant and protect oneself is to go into what used to be called Gsuite, and is now called Google Workspace. Make sureyou sign a BAA and make sure you have to have the paid account. Is that almost 16 is so high. I'm sus 74 OPEN OFFICE HOURS recording March 20, 2024: One of the most important things is, of course, to know your ideal client inside it out, like knowing exactly what they're struggling with feeling in andand knowing what they're cause you're gonna be the solution to what their problem is. You can write them all down on a piece of paper, crumble up the piece of paper, throw it across your room, andwhichever one you go and pick up, that's the one you do. You can go that route. So the first thing you de 75 OPEN OFFICE HOURS recording March 18, 2024: When it comes to H. Pylori, here's a few ways you can address it. So when you think about the actual bacteria, H. Pylori, what it's doing is it'scolonizing there in the stomach. And it ends up lowering the amount of gastric juices that get absorbed. So please make sure practitioners when you are going to have whether it's agreement inside ofyour own practice, or whether you're going to partner with someone else, make sure your legal counsel looks at 76 OPEN OFFICE HOURS recording March 15, 2024: And she's on the very edge of normal for Carbon Dioxide, so there's definitely something going on systemically. Those nerves are protected by myelinsheets. If these little tumors are upsetting them and giving her nerve pain, then they are upsetting that myelin sheath, and they are exposing the nerve. There's so many ways to promote, we've talkedabout paid ads, we talked organic. We talked about in person, or we talked about referrals, partnerships li 77 OPEN OFFICE HOURS recording March 13, 2024: PT. Case, 11 year old boy, chief complaint is epigastric pain and just feeling tired lately and headache. It is important to have your expectationscommunicated to the patient and create that verbal agreement that they’re gonna do this. Inulin can cause bloating for some of our SIBO patients. And so if the patients doesn’t tolerate one or theother. If they’re experiencing a lot of bloating I might pick like a different probiotic versus the Akkermansia 78 OPEN OFFICE HOURS recording March 11, 2024: He's young, and he's resilient yet, but down the road, missing that Akkermansia is definitely gonna put him in increased risk for metabolic disease. She'snot digesting or absorbing. No wonder she's got diarrhea. She's got Steatocrit. She's got fat in her stool, so she's not digesting or absorbing her fat soluble vitamins. And you can absolutely takeProgesterone without having to take Estrogen. So if Estrogen isn't something that's right for you or fo 79 OPEN OFFICE HOURS recording March 08, 2024: You can go into Lab Dx, which, by the way, everyone in mentorship it, you have it free and you have it free while you're in. So don't delay. Get it, playwith it, use it. and you'll be able to plug in. You should do it just for practice. Everything you're learning right now by bringing some money in. This is a skill set. So when you need to dosomething, you can go make more money. And then one of the ways you can pay yourself and not get charged extra 80 OPEN OFFICE HOURS recording March 04, 2024: PT Case: A moody 15 year old, parents were interested in her nutrition and her hormones. And that's what you can often see with the Hashimoto's right. It's kind of boggy and swollen looking people will look like they'll lose their little bit of hollow we have here. It looks more straight across. When your body's that low, it's like hypothalamus gets turned back on. And then it's gotta rebalance. And you get this temperature regulation issue. So it's co 81 OPEN OFFICE HOURS recording March 01, 2024: We do start with the the foundations, and then we go through a few different phases. So the first phase is the foundations phase 2 is correcting nutritiondeficiencies. I love vibrant. I find that the Gut Zoomer is the best test. It's a little bit more expensive than GI map, but I always pair it with a beat Zoomer. Majority of the time, you're finewith nutrients, neutraceuticals. It's just like if you're taking something specifically for sleep. If you 82 OPEN OFFICE HOURS recording February 26, 2024: Anytime you're doing any type of logos or marketing, and if you're putting the words inside of it generally avoid that at all costs. And if theHomocysteine is normal, then it's probably a toxic exposure versus the oxidative stress. The more you sell the more you make, so it can get to the point where you are bringing back in at least 50% ofwhat you're selling often up to 65. You know LLCs are very common, easy. They're great, but it is a limited l 83 OPEN OFFICE HOURS recording February 23, 2024: An important decision you wanna make is if you're gonna make the group public or private. Now, if you make it private, you can't go to public ever.Ifyou make it public, you could decide to change it later to private, and I think my vision as I'm talking this through with you, I would actually make it public. So people still have to join, buttheycan see everything in it. That’s what you're teaching and always know, like this is part of the revers 84 OPEN OFFICE HOURS recording February 19, 2024: If they had a high sega, we wouldn't necessarily want to do IGGI shield anyways. So it's not necessarily a bad thing.The theory behind how it works isthat it helps to distract the auto antibodies so that the thyroid can heal itself and repair right cause. It's like we're trying to repair a house that's on fire. Right? So if we can like, at leasttemporarily distract the arsonists, then we can maybe get a chance to rebuild. So this is a product you 85 OPEN OFFICE HOURS recording February 16, 2024: But then part of it could also be like she didn't know what it was like like she was used to just having it once a week, and then sort of feelingstuffed all the time she got improvement. Now she has a setback. She's gonna be more sensitive to what it feels like, because now she's aware of it. She's not noticing something tied to food. And ifthere is a food that is healthy, and she's eating it multiple times a day. It could feel like that cause she 86 OPEN OFFICE HOURS recording February 12, 2024: So now we're gonna start seeing where the little bit that he has is actually affecting his intestinal health. So this Elastase down at 274 is definitelytoo low. And that we can link back to that H. Pylori. And this is a marker for your pancreas. If the person's been avoiding Gluten to not want to go back and test, they just have to remove thegluten. And then, if you repeat the Gi map there is an add on test that I believe just cost an additional $ 87 OPEN OFFICE HOURS recording February 09, 2024: So a cholesterol does so many, so many good things in our body for us. And cholesterol is an antioxidant and a repair agent. And then you look at someof these lipids, and how? What they do for us in our brain, and contributing to myelin sheath around nerves, and we lose too much of that people can be very sensitive to it. One of the best keys tosuccess as you scale is one great offer and ride that into the horizon. Just really develop systems. Rea 88 OPEN OFFICE HOURS recording February 05, 2024: PT Case - 41 year old female, having complaints about diarrhea, she struggles with bowel movements from a psych side, does not like to to move her bellshas to prepare herself sometimes takes days. Tirosint, would, being the one I would prefer to use if I was using a T4 agent only, and that's because that one is clean. It does not have gluten right,or fillers, or dyes, or anything like that. You can get good coupons. Creating a functional medicine 89 OPEN OFFICE HOURS recording February 02, 2024: We all know how important family can be, and being able to find a way to reconnect with them and have that support system. And again, practitioners,this is a reminder. This is why you do functional medicine right? This is the kind of impact that you have in so many subtle ways that go beyond the labs and the protocols.Need to focus on her diet,make sure she's staying hydrated, eating enough protein and healthy fats. Make sure that she's eating sna 90 OPEN OFFICE HOURS recording January 29, 2024: But I would put all that in one single mail and then say, at this point. You know, I feel like I've addressed everything that I can unless you're intheprogram and make that very specific unless you're in the program. And then you're done. Coach, health coach is a self subscribed title, so it doesn't have the same, you know, doesn't give youthesame options and many of your license practice, but also doesn't have same some same limitations. So you 91 OPEN OFFICE HOURS recording January 26, 2024: Every time I did like a promo piece or even an email, I just made sure somewhere it had my full name and credentials and initials. And one of theeasiestways to make that happen. So you don't have to think about it. As much is to put your buy on everything and have it be the very first line in your bio. If you're gonna use your PA licenseanywhere asa PA, then you're gonna have to do a PLLC. And yes, you will only be able to be the owner. And so th 92 OPEN OFFICE HOURS recording January 22, 2024: PT. Case - female, using detox antioxid charcoal binder.For the past 7 days she's been getting achy, stiff joins, muscle pain. no motivation or stomachupset, and brain fog. It's a 2 week liver detox and people lose weight. It's like a a weight loss. Jump, start so you could always utilize a tool like that to get things moving. Get the body prepped.Get the liver ready. Get them already on an elimination diet. et them pooping, and then you get your r 93 OPEN OFFICE HOURS recording January 19, 2024: So that you that's part of the issue is Mailchimp, very limited in what you can do for design but even limitations. It's the same as everywhere where youwant the first thing they see when they land is like a some, some visual that compels them to take action. By the way, those of you that are completely virtual. If you ever wanted to do something inperson, you could just do it like the usually the local library has a room. If there's ever a reason 94 OPEN OFFICE HOURS recording January 15, 2024: Many practitioners these days don't have inventory. You know. They're ordering everything custom for clients. But my most practitioners I worked with inthe past and my old position. They did have quite a bit of inventory in office, and so I can tell you best some of the things that are most used for sure. You generally can't give it so much in thelab. Unless you find a special, you can. You can. You can give it on the supplements if you're running 95 OPEN OFFICE HOURS recording January 12, 2024: So if if you're able to, you know, don't do something where it's going to be a burden for yourself, and you'd end up like regretting it, and then itwouldn't be good. But are you able to maybe offer offer her a smaller program, so like a shorter duration for less money, so she could still get started and have some benefits.In general, it's it'san educational thing, but it's a lovely touch point to get to the practitioner, week to week, and in betwee 96 OPEN OFFICE HOURS recording January 08, 2024: PT. case, 66 years old, with Hashimoto's diagnosed several years ago, not not taking any thyroid medication at all, no med. TFTs attached do not lookbad. An anti candida sort of new low sugar plan would be ideal when you've got it when it's someone that's young. Obviously, it's really gonna come down to what the parents can do, right? What sortof structure that they're gonna put in place, making sure there's a regular schedule for the kid just to t 97 OPEN OFFICE HOURS recording January 05, 2024: When you go to hire someone else for your practice. You want to think about it. Multiple ways. One is like on the fulfillment side. How are they gonna delivercare to the patients? What is the flow going to be? How are they going to help you and all you know? How are you gonna monitor their work? Are you gonna have standards for all those kinds of things?So you're not done yet. You can still get sign ups from this. But you got a good registrate, you k 98 OPEN OFFICE HOURS recording December 22, 2023: My win! Is that we have just scaled over 50 people in the organization which is super cool, that we have so many people that can come and work and support everyone that the business is growing, that we can support having that many people I love the idea of having all these personalities and diverse work teams. So when I saw them with a new org chart. Yesterday I was pretty psyched to see that. So it's pretty cool. So that's concerning that Beta Gluc 99 OPEN OFFICE HOURS recording December 18, 2023: I actually have a lot of people once I know more things that I already have my niche kind of setup because they said that a lot of providers in Austin have months, wait lists. And I've been listening to podcasts about pandas and pans, which is what the main focus is right now for them. And every podcast is talking about how they need more functional medicine providers that do pediatrics. It's really more about supporting and rebalancing and supporti 100 OPEN OFFICE HOURS recording December 15, 2023: The best thing to do is to get you into a neurologist to make sure that nothing scary is happening. Right? We need to make sure that there's no neurological disorder that we're just gonna overlook, like that's the whole reason why you're here for me to take care of you is that we don't miss these things. It would be worthwhile to do elimination of Gluten to bring that down, because if she's responding like that that is going to trigger inflammation 101 OPEN OFFICE HOURS recording December 11, 2023: Worst case scenario, you can always change name at the end of the day. Just has to feel good to you. My opinion is, expert is expert or not expert might be the other opinions of all your friends and family. It just has to be something that you like. Worst case scenario, you can always change name at the end of the day. Just has to feel good to you. My opinion is, expert is expert or not expert might be the other opinions of all your friends and fami 102 OPEN OFFICE HOURS recording December 08, 2023: We are fundamentally, in some ways we're. We're many steps ahead. And that's why we can offer you such powerful courses. But in some of the things we're just a step ahead of you. We're trying to do the same things that you're doing at this just very different and very difficult level. If we can get into the group, we'll put in questions for you to help drive your messaging. So put a couple of ringers in there. Do that all the time, and it's great. I 103 OPEN OFFICE HOURS recording December 04, 2023: That's the beautiful part of the system. If you know there's something matter. Experts you wanna talk to, you can absolutely set with them. We're not managing disease. You're you're wanting to imply that we are actually, you know, creating a solution for it. But we have to be careful about the way that we say that. If they're like leaning off of things, or if we're just working on anxiety or depression. I say, everybody's brains a little different. 104 OPEN OFFICE HOURS recording December 01, 2023: And when Ferritin gets elevated we get concerned that there might be infection, inflammation, something like that going on.Staphylococcus and Streptococcus are both high that goes along with the loose stools. Though both of those can cause loose stool. So when she's eating, or we can just turn into a poop, shoot and shoot right out of her when she eats the strap is also associated with skin issues, as is the staph, although I don't think that's what 105 OPEN OFFICE HOURS recording November 27, 2023: When you're making an effort to make things happen and not spending dollars, we don't want you to spend money on ads until ideally you have your first ten to 20 patients or more. So we know that proof of concept is already there. And then when you do ads, facebook is one of the best places. There's others you can do, but to date, Facebook is still the best place. So if you get an Ava and those lipopolysaccharides are low, that's also clinically sign 106 OPEN OFFICE HOURS recording November 20, 2023: But if there's a test you ever order or a patient brings it to you and it's not in there's probably a test with similar markers. You're going to get the same information. Okay, so, yeah, that can be helpful. But yeah, we try to copy every test, even though we know a lot of the data is duplicated, just because it makes it easier when you have that report right in front of you. So the root cause fix, right, is going to be getting rid of mold and doing 107 OPEN OFFICE HOURS recording November 17, 2023: We just wanted your ideas for what we could do for maybe like a lab and then, like a visit. And then hopefully that visit would then be an upsell to our program to start maybe in the first of the beginning of the year. Or were also talking about doing a group selling, like a group thing, like with a cleanse or something. And then in there, then we're upselling and doing classes and things like that. It becomes a win win for both sides, but, yeah, it 108 OPEN OFFICE HOURS recording November 13, 2023: And my concern is about getting her some palliative relief before doing big gut health protocols and even estrogen excess. The problem with that is too low and too high can make you feel very moody. But if estrogen gets cleared too fast and they end up low, then they can get pretty depressed. I don't know if you can list a website or not. I mean, that's the easiest way. If you can list a website. If it's just an email, then they have to initiate it 109 OPEN OFFICE HOURS recording November 10, 2023: So when it gets high, a lot of times you don't even see it. So even present, I pay attention to it. But definitely when it's high, it's good. These aren't there, but yeah, I definitely think some high dose probiotics would be good. I would probably use a kill agent because of the pseudomonas. Lactobacillus paracasei, and that's dental lact. So that's a specific probiotic that's been shown to be helpful for the oral cavity. Pretty much exactly what t 110 OPEN OFFICE HOURS recording November 06, 2023: Maybe one other thing to do would be take your biggest insurance credential or cross or whichever one's the biggest in your area, reach out to them and say, hey, I just want to make sure I'm not going to be doing anything that will trigger you guys. I'm doing functional medicine. I understand that's not a cup of pillar, but I was primary care. I got that. Emerson was a little bit of a heavy lift to get everything in and get stuff sent to people vers 111 OPEN OFFICE HOURS recording October 27, 2023: So everything builds on everything else. And we have to decide your sales funnel number one. So this is like not just bringing, not just building yourpractice or your store, but your empire.And if you look at really successful people, there are certain things they all have in common because you can do it a million different ways. But one thingthey all have is they have a morning routine and they have an evening routine and it's not doom scrolling b 112 OPEN OFFICE HOURS recording October 23, 2023: PT Case - So she has colitis more towards the distal port of the colon. So it's just a small area, but failed high dose steroid therapy. She was one injection medicine that now didn't work.The IGGI Shield is my favorite because of the blend. I'm not a big fan of powders either. So one is if she makes some kind of shake, she could put that in it at the end and stir it. But if that's impossible, she could get SBI Protect in capsule form. And that's by 113 OPEN OFFICE HOURS recording October 20, 2023: PT Case - Female with post viral malaise fatigue, not related to COVID. On the first visit was in September, she had a pretty high score there of 194. Slightly elevated tea may not be problematic. If patient complains, check the synthetic nervous system. Okay. And if he does have high, consider liver detox, possibly check the luteinizing hormone, sex hormones, binding globulin, thyroid, and adrenals.And just kind of talk someone through exam just to 114 OPEN OFFICE HOURS recording October 16, 2023: So if you supplement with, like, a fish oil right along with that, you're preloading and you're getting enough in there so that when there is a successful pregnancy and the baby's delivered, that her mental health is in its best capacity. And then if we give her the oral micronized progesterone versus a progestin, she'll get the benefits at the tissue level, because progesterone can be anti, like the yin and yang with the estrogen. What we want to ma 115 OPEN OFFICE HOURS recording October 13, 2023: Whenever you can tap in, we have to forget what we know and just tap into real human emotion and what the actual suffering is the person has in front of us. And when we can get to something like that, that's good marketing. You don't want to see albumin before 4.4. And you'll see in the lab software, it'll tell you it's a poor prognostic sign when it's below 4.4. So I would work on upper digestion quite a bit. And if she's not complaining of acid ref 116 OPEN OFFICE HOURS recording October 09, 2023: Almost all of my medical practitioners, as long as you are doing something that uses that license, you can't take that hat off and pretend you're not that person and be a nurse practitioner in one state and a health coach in another. You have to see people in the states you're licensed. The membership agreement is the agreement for you as the practitioner to the patient when they buy something. Like, you all signed an agreement when you signed up. Ri 117 OPEN OFFICE HOURS recording October 06, 2023: Looks like she was a little bit dehydrated when she did the blood draw, which isn't uncommon if they don't take water beforehand.The biggest thing I seeout of that whole thing is that I'm suspicious of insulin resistance and some dehydration. Even if no one's there and probably no one will be in the beginning, people will end up coming or they'llwatch the recording later. But also what you're telling Facebook is like, oh, I'm here, I'm delivering g 118 OPEN OFFICE HOURS recording October 02, 2023: If someone is highly sensitive to garlic, do they need to avoid Allicillin? Usually not, because it depends on what part of garlic they're sensitive to. But if I was a prescriber, I'd probably do 100 milligrams oral at night because it's going to be too many bottles of Progesterovale. And then take two during the luteal phase. In theory, it's healthy for a woman to continue cycling as long as possible, as long as her body's naturally doing it right. 119 OPEN OFFICE HOURS recording September 29, 2023: The inflammation that comes from the dysbiosis and the opportunistic organisms can make it that high, but if someone has conditions, it doesn't have toalways look like classic IBD. And Oats can be beneficial, but if I have to pick and choose, I don't use oats as much. I use oats more with children. I think you'll use it a lot in your pediatricpractice because it's an informative test and non invasive, but a lot with adults. I tend to use it less 120 OPEN OFFICE HOURS recording September 25, 2023: When we talk about gram negative bacteria overgrown in the gut and is it getting out past the gut lumen and into the bloodstream, this is a bloodstream test, so you're getting to see these highly elevated lipopolysaccharides. Internal pressure is all, “I'm overweight and I'm tired of it, and time keeps marching on, and I wanted to be able to play with my grandkids, or I wanted to be able to buy those skinny jeans”, or whatever it means for her, lik 121 OPEN OFFICE HOURS recording September 22, 2023: For this specific girl with those symptoms, if you see H Pylori and Klebsiella, then it's even more likely that SIBO is possible. And then remember, we've got a couple of kinds of SIBO and the symptoms can be different. So you could have SIBO where there's some malnutrition and that sort of fits with some of the symptoms that you're getting there. Eating vegan, like the week before, you're cutting out a lot of omega six fats, you're increasing your 122 OPEN OFFICE HOURS recording September 18, 2023: What do you think is an easy way to get leads? I mean, the easiest as far as not a lot of effort is to do ads. It requires effort up front, but then once you get it dialed in, it's definitely easier, but it's upfront effort. And then the ongoing effort is either to do the sales calls or lead a sales team. If you're using wellworld and you're giving them recommendations that way, do that. Or if you're charting in your EMR and you want to just auto p 123 OPEN OFFICE HOURS recording September 15, 2023:We'll do that, and that is something we're working towards doing. That's actually why I was brought on, was to help build up the clinical side of things and connect everybody. So that'll be good. The science tells you the number of relationships you have dictates the people who live the longest, they did a study. It's not diet, it's not location, it's not exercise, it's not weight. It's the number of powerful relationships you have that you engage w 124 OPEN OFFICE HOURS recording September 11, 2023: So sometimes you have to appeal to women's vanity of having a stroke and having drooping nerve damage and not fun. They need to know that sugar and excess carbohydrates are really the bigger culprit. A lot of them are trying to do low fat and I think that's the big issue. They can cause problems if they get too much fat or really what matters is poor quality fat. So I would say if you really want to avoid a statin, you're going to buy these four or 125 OPEN OFFICE HOURS recording September 08, 2023: Alkaline phosphatase is going to get triggered if it gets too low, and that's really a functional standpoint, and then if it's slightly elevated, it's going to get triggered, that's still a functional standpoint. If it's really high, you might need a referral out because that number can be elevated with cancer, like bone turnover, but it would get flagged high no matter what. If you're using Practice better to book the consults, then you have two c 126 OPEN OFFICE HOURS recording September 04, 2023: And then if you're going to grow big and scale, we might be talking about thousands of people or more. You might be leading a sales team and if that's not you, no worries. But for some people that is their goal. So then you definitely want a CRM.Someone can be on hormone replacement therapy and you might have to use blood markers instead. So it just depends on the actual agent you're using, whether you actually see the rise on the Dutch. But the ri 127 OPEN OFFICE HOURS recording September 01, 2023: Anytime you're teaching right, you want to bring value and service in the moment, but you're also seeding what you do. So not in like an overt salesy hit you over the head way, but you can talk about these amazing labs, and I would actually show the labs. Elimination diet is fine because it will help reduce inflammation. It's not really going to kill anything off. So it should make her feel better, not worse. But I wouldn't do any kill protocol and 128 OPEN OFFICE HOURS recording August 28, 2023: But it's really important because the truth is one grumpy person is going to shout everywhere, and then out of like, 50 happy people, two will saysomething and write a testimonial. So you have to really ask. If you don't ask, it doesn't really happen. Write down all those great words that they give you and start noticing patterns. And in thereis going to be real talk in there, someone's going to say something. It's like, oh, that needs to go in my m 129 OPEN OFFICE HOURS recording August 25, 2023: So if you want to do IV therapy in general, I advise either it's a small thing that leads people in and then they discover you do functional medicine and it leads to the bigger package or it's part of your package and it's one of the things they get in it. So just as long as you were clear and firm, this is what's going to work best for you, in my opinion. This is what I want you to do. And then if they decide not to do it, that's fair. But just make 130 OPEN OFFICE HOURS recording August 21, 2023: If you have your template already built, you can see our sample templates. Like, first you're talking to them about how they're doing, getting vitals,whatever. Then you're getting an update on this. Then maybe you're talking about their labs, and then you're talking about what supplements you want to give them. So you want these sections that arealready built out. The cardiometabolic, one of the biggest drivers behind coronary artery disease, is goi 131 OPEN OFFICE HOURS recording August 18, 2023: You might get a negative because it didn't hit a certain threshold, but it's still there. And Candida can repopulate in as little as 48 hours. So to fully eradicate it is an effort. It's definitely a big lift. Look out your eyes at the patient in front of you. Don't look inside. Like the anxiety and the nervousness is when we're inside and we're in our head and we have these thoughts. But if you just look out and focus on the other person, you show up 132 OPEN OFFICE HOURS recording August 14, 2023: So one good thing is Ferrochel is pretty nice when you're used to prescribing or the patients are used to getting from their practitioner 325 milligramsof iron tablets that are so constipating. It's something really small, but it's the way it's bound that it's actually quite effective.Sphere Rocket, they actually give 20 classes a week, like how wedo dropping questions. They've got ten for the business owner and they've got ten for the VA. And the V 133 OPEN OFFICE HOURS recording August 11, 2023: I hesitate to putting a schedule like this out here if it's all on me, just because I don't want to commit to something I can't deliver. So that's the only thing I get concerned about. Take a video that you already have and now create a bunch of content to post on your pages for you. And then the really good social media manager should be able to develop some strategy for you and have a plan and create a calendar for what they're going to post. The fu 134 OPEN OFFICE HOURS recording August 07, 2023: Pt. Case: 44 year old male chief, complaints high, total cholesterol 271, high LDL 205. He has tried diet and exercise, Chinese herb, acupuncture, and ayurveda, but not very effective. If we just step back and think about acne in general, it could be like mites, little critters on the skin, which is why we use antibiotics and the cream, and it can help. So there can be a flora imbalance. It could be the hormonal one. So high estrogen, like estrogen do 135 OPEN OFFICE HOURS recording August 04, 2023: All I need to do is just figure out what they want, what they need, and then provide them with the solution. And it's amazing because Designs forHelpoffer so many different solutions for the business owner and the practice owner. Our detox system was put in place to essentially get rid of metabolic waste things, natural processes that go oninthe body. It wasn't really meant to get rid of all these lipid based toxins that we're exposed to on a dail 136 OPEN OFFICE HOURS recording July 31, 2023: Menopausal, female, low estrogen, but Dutch slow, slight, poor hydroxy preference. How accurate is it that if E levels are low to begin with? I thought low levels make the test less inaccurate. The thyroid and the sex hormones and the adrenals were different departments, and one department would run out of paper at the Copier and complain back up the line. So I'm doing this sort of silly analogy, but it helped patients understand how what happens in one 137 OPEN OFFICE HOURS recording July 28, 2023: It's a virus and it infects the bacteria and kills them off. So you still get the same symptoms you get from any type of kill protocol. It's just every little organism can make you feel a little bit different.So if we get the Ava and it shows his lipopolysaccharides are through the roof and histamine is really high and his DAO is really low, how is that going to impact what you would do right now versus what you would do with the test? I used to use the 138 OPEN OFFICE HOURS recording July 24, 2023: Remember to look up what the virulence factors are because some are higher risk for ulcers, some are higher risk for stomach cancer. So it's good you canactually see what the markers say. When you do true herbalists who spend a zillion years memorizing every plant under the sun, they'll be able to take a plant, strip it back, and tell you if there'sa bark, what it does versus what the resin does, what the leaf does. So gastromend HP, I know everyone t 139 OPEN OFFICE HOURS recording July 21, 2023: PT Case: 61/yo male whose goal is to create a better health plan without drugs and to be more in control of his health. Wants to address heart health, losing weight and maintaining it to maintain better mental health as he ages. Further reassuring your medical team is that if any symptoms change, you're going to be telling them about it, even if it means doing another endoscopy. Right. And I would tell the patient, too, the reason people are put on PPIs 140 OPEN OFFICE HOURS recording July 17, 2023: Turmeric is one of the most studied herbs in the world, if not maybe number one. So some herbs, you don't have any research on it. If you go to PubMed and search turmeric, you see thousands. So it's really worldwide the most studied, so you can feel very confident using it.PT Case: 42 yo/male working together for four weeks. Got labs back, removing inflammatory food triggers blood sugar regulation, sleep, stress management, daily exercise.If someone's g 141 OPEN OFFICE HOURS recording July 14, 2023: If someone wants a consult, it's fine, go ahead and do it. The point of the interview is for marketing and also to get people to volunteer. It's a very non threatening way. You're not trying to sell them anything, but if they're saying to you, well, wait, I want to learn about what you do and what you sell, then by all means have a conversation with them. If someone is slow to getting a good response, they're not really doing it, or they're not doing it 142 OPEN OFFICE HOURS recording July 10, 2023: Her last period was, like, November of 2019, and she went through kind of an immediate menopause. She had a hypoxic brain injury, and that into menopauseshe basically, her period stopped and then hot flashes started. And that's what's happening with Hashimoto's, is she's getting this immune response seemingly attacking her thyroid. And so she's gotto make her body think there's no more battle. If she can have it, think that there's no more battle, and 143 OPEN OFFICE HOURS recording July 07, 2023: PT Case: 46/yo male, retired Police Officer in Bay Area, retired due to PTSD, got strep, was on Penicillin, came off because he broke out in red spotsallover his body. But organisms will use iron, and so the body will produce more iron if it can. And sometimes you see iron higher. When iron is higher, you can see iron stores higher. If there'saninfection, the body can't keep up with iron production. But another thing, if you were to use something li 144 OPEN OFFICE HOURS recording July 03, 2023: PT Case: 13 year old female, decreased energy. Mom says lethargic. 13 year old, not sleeping well, occasionally feels dizzy and headaches. Doesn't feel rested when she wakes. Shortness of breath, running at sporting events. No history of asthma, although sister has it. A less expensive way to test and also a good supplement to have on hand is PharmaGaba, because most people feel so much better with PharmaGaba and would be a good thing for your 13 year o 145 OPEN OFFICE HOURS recording June 30, 2023: "I'm on Fire" — Bioidentical Hormone Replacement Therapy (BHRT) in your FM Practice from Herbal to Rx: Hormone replacement therapy basically is a systemtohack, I will say it that way, to hack your body, to hack your system, then to be younger again. Hormones are very important in the process of aging, in the process of oxidation, cell destruction,etcetera. But it's great to understand from the patient point of view how they feel, what they need to d 146 OPEN OFFICE HOURS recording June 26, 2023: "Show me the Money!" - Wealth Building & Retirement Planning: Sep and a Simple IRA contributions - Those are both very popular for small businessowners. They're fairly simple to administer and set-up, and they do give you some substantial increased contribution limits. Because retirement plans, no matter what type of plan it is, it's notreally a cookie cutter. Everybody should have a 401K. Longevity, that's another thing. And those are lifestyle c 147 OPEN OFFICE HOURS recording June 23, 2023: "Clinical Consultants STAT" — Q/A for Patient Care, Supplements & Labs: Digestion is always north to south. So if there's an issue anywhere upstream in the digestive tract, then we have to address that first, before we can even start thinking, or not that we can't do any sort of support for lower digestive issues, but the lower digestive issues are never going to resolve fully if a poor digestion is challenged. The solution to pollution is dilution. 148 OPEN OFFICE HOURS recording June 19, 2023: "Content in a Flash" Create Engaging Patient Content: Social Media Posts & PDFs: It's the digital age now. If your brand is not on social media, you are really missing out on a good chunk of engagement and leads that your practice might receive from there. You can leverage social media to get those or generate those leads, and increase your conversion rate. So there are a couple of things you can do, create a contest for your visitors and followers 149 OPEN OFFICE HOURS recording June 16, 2023: "Your Professional Image" - Elevate your brand: Creating Basic Designs & Branding with Canva: A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of it is, you know, like to really earn space in the minds of your target audience and become their preferred option for doing better. Small businesses, sometimes they, tend to neglect, like the importance of having their 150 OPEN OFFICE HOURS recording June 12, 2023: "Your Golden Pipeline" - Mastering Calls, Follow-ups & Outreach: My discovery call conversion rates are really high. I'd say like 80% of my discoverycalls convert over to their first appointment. I do like a foundational assessment, which is a one time appointment where I do labs before, and I really try to like, convert them and sell myself tothem and before like, a package. It's really important that when you're doing follow up, it's not about s 151 OPEN OFFICE HOURS recording June 09, 2023: "Sales without being Salesy!" - Proven Methods and Tips for Sales Calls - I can explain a little bit about the term and then I think that's really, wecouldwork with functional medicine to hopefully help with those and then help reverse your psoriasis and hopefully your skin can no longer be seen, like erupted and being bothered all the time.Sowhateverthe webinar is going to be about, you would want it to be geared towards somebody that you would be 152 OPEN OFFICE HOURS recording June 05, 2023: "Tech Troubles?!?" - Tips & Tricks for the Telemedicine Practitioner and for Online Activity: What lighting works best? Natural lighting is thebestoption. When doing a presentation, resolution is king. The quality picture is grainy if using an integrated webcam.Blue snowball microphone has a membrane built into it. Having a large nicemembraneto catch a large big deep, busy sound is really important, it does change how things sound.For most prese 153 OPEN OFFICE HOURS recording June 02, 2023: "WOW" Supplements (New DFH Products) Design for health started in 1989. And it was Jonathan and his wife at the time that were out of their garage, theywerea weight loss company at the time. They were using carnitine and getting great results with carnitine for their weight loss business. Neuromag - if you're looking to help with any thingneurologicalprevention, maybe Alzheimer's, migraines, issues with sleep, people not being able to sleep, Neuroma 154 OPEN OFFICE HOURS recording May 29, 2023: PT Case: How long do you use Pro biomed 250, specifically, this was for someone with H. Pylori and moderate gut issues. PT Case: How long do you useProbiomed 250, specifically, this was for someone with H. Pylori and moderate gut issues. When you're seeing more people, they will drive your clinical learning. So if you get a chance to go backandrewatch everything great. If not, it's going to happen in the process of doing. The reason you're getting so 155 OPEN OFFICE HOURS recording May 26, 2023: And that's the concept plus what they call the wilderness here. That's why you hear all these stats about most people's businesses failing is thatheavypercentage of people who think about it, but don't actually do anything, or they sort of get started, but they never get to the point of actually offering something of value. So there's a fairamountof gut health things that are actually nice on an empty stomach if possible, because then you're trying t 156 OPEN OFFICE HOURS recording May 22, 2023: Patient Case: 26 y/o F with PCOS,menstrual migraines, bloating, palpitations. Started on Femguard+balance and Inositol, menses now is regular but stillgetting menstrual migraines and laid up for the day if not taking Tylenol.PT case:66 y/o F - long haul COVID with dark eye circles, ear ringing, stuffy, mucous, gaggling, hives, rash, chestcongestion and bronchitis, constipation, stiffness, etc. Amino Acid Quick Sorb Liquid Formula - Vegan source, gluten 157 OPEN OFFICE HOURS recording May 19, 2023: Patient Case: 43 y/o F with H/H disordered eating in her 20’s, diagnosed with osteopenia last 2018 and repeat Dexa scan slightly worsened.Array 5 - AntibodyMulti Autoimmune Reactivity Screen - the thought behind this is you can actually test autoimmune susceptibility 5 to 10 years before seeing it expressed. Is there something about fertility makingbabies that you really like? Something that you think is helpful to you or something you don’t want peopl 158 OPEN OFFICE HOURS recording May 15, 2023: Parkinson's disease:Top three things: LDN, Dopaboost, High dose turmeric (C3 Curcumin Complex), Gotu Kola is what we used to call “Botox in a bottle”,patients love it. Youthful restoration for skin. Konjac root, also called Glucomannan - Shirataki “Miracle noodles” - very good, helpful for estrogen dominant patients. Molybdenum - good for patientswith hydrogen sulfite dominant and SIBO patients. Patient case: 40 y/o F with PMH: Crohn’s (diarrhea), with 159 OPEN OFFICE HOURS recording May 12, 2023: PT case: 44 y/o male with history of psychosis that started between ages of 25-29 with the subsequent hospitalizations and numerous medication trials.PTcase:37 y/old female, concerned she might have a thyroid condition, adrenal insufficiency or be on the cusp of perimenopause. PT Case: 40 y/o male PMH sig for Lyme disease in 2006 but nottreateduntil 2014but was experiencing gut issues, fatigue, etc. FODMAP doesn’t treat the SIBO but helps manage the 160 OPEN OFFICE HOURS recording May 08, 2023: Patient Case: With Crohns’ people, do you get them to a point where they are just having regular normal bowel movements? GI revive has 18ingredientsinit, there’s pros and cons to that. Anytime you’re dealing with a leaky gut, that is the first go to. Patient Case: Can we reverse autoimmune process, a lot of stomach issues -goforupperdigestion,fat metabolism and leaky gut support. If you get to a point where you can't move forward and you need 161 OPEN OFFICE HOURS recording May 05, 2023: Creating Ads - What would you say if you were just talking to someone who had this happen? How to create Facebook Ads: Create Ads, CustomizeDescription, Select Button Label, Put the Website URL, No need for Special Ad Category, Create Audience, Detailed Targeting, Duration, Daily Budget, Facebook Groups: Great way to generate new patients. You can use adds to fill the group. 162 OPEN OFFICE HOURS recording May 03, 2023 (Replacement for May 01): Facebook Ads - If you’re using Canva, you're making like a brochure for your offer. When you do an ad, it’snotanautomaticthing, it’s not a guarantee that you just do it and it happens. You have to fill it out and then they have to approve it. Patient case: Postmenopausal women who startatrialofprogesteronemicronized 100mg and c/o spotting only 2 weeks into it, not sure if this is normal, and if any work up should be 163 OPEN OFFICE HOURS recording April 28, 2023: Patient Case: 47 y/o female with diagnosis of GERD and thrombocytopenia has concerns of worsening memory and not sleeping well. Would you advertise theworkshop and the webinar on the same flyer/post? Are we allowed to use images, illustrations, handouts from FMA? You don’t want the handouts to cost too much. Be selective with your handouts. Wasthere a .pdf for basic lab interpretation that aid in deciphering digestive health? 164 OPEN OFFICE HOURS recording April 24, 2023: Patient Case: What to do when patients graduate from the initial 4 month program? Patient Case: 64 yo female with severe depression/anxiety for 6 months.What testing would you recommend for the Tourette’s? Recommending Ozone Therapy, but it has to be good quality for it to work. Chronic sinusitis - another sign of some type of mold. Antibiotics, GSEwith Nettie rinse did not help. 165 OPEN OFFICE HOURS recording April 21, 2023: Patient case: Patient had new onset bloating, functionally low thyroid and weight gain. Should the patient be advised to switch to 100% ED for3weeksinstead of modified approach? Any advice for nausea as a side effect from Dopaboost? Patient takes it for fatigue and it helps a lot. Which test is good for neurotransmitters? How longshouldwere-test if the patient is on Dopaboost, 5 HTP, GABA etx? Would you mind explaining how Allicillin is helpful f 166 OPEN OFFICE HOURS recording April 17, 2023: Patient case: 17yo not improving with her fatigue, with POTS and eczema not improving after addressing GI Map. What supplements or therapies do yourecommend for post-exertion malaise — due to chronic fatigue or long COVID? For long COVID - typical functional medicine case. Your offer and your marketing message, anything you're gonna launch oranything you gonna put out there for a group or for your patients, it has to be unique, useful, urgent and ult 167 OPEN OFFICE HOURS recording April 10, 2023: Total MSQ is 95, with most of the concentration being headaches, dizziness, fainting, and sleeplessness. The oil of Oregano can be harsh on the skin. Itcan be hard core for a month, but it can irritate the skin. Natto-Serrazime - a blend of two health-promoting proteolytic enzymes. Motility Activator, MotilPro, Prokinex, What made you decide to dothe Canva advertisement or marketing page? Link to the Detox Webinar/Post, Pricing 168 OPEN OFFICE HOURS recording April 07, 2023: Designs  for Health Catalog, Essential Fatty Acids, OmegaAvail HiPo, Hair Tissues Mineral Analysis, Food-based supplements, Short program forweightloss, Who do you want to bring in? How are you going to reach them? Why would they wanna do it?, Is there a utility to work in a protocol if the patient is still in a moldy environment? Get theenvironment tested. Any reason why the patient is hesitant to move out?, Toxic Mold, Dietary Tips and Caveat 169 OPEN OFFICE HOURS recording April 03, 2023: Autopopulate - Phrases (Supplements), Body Composition, 7-Keto (DFH-order thru our link), Carnitine Synergy (DFH-Order thru our link), Cravearrest(DFH-Order thru our link), EGCG (DFH-Order thru our link), Endotrim (DFH-Order thru our link), Krealkalyn Pro (DFH-Order thru our link). 10 yo M history of focal seizure currently on Keppra andTrileptal complaints of fatigue and parents wanting to see if there is anything they can optimize through FM approa 170 OPEN OFFICE HOURS recording March 31, 2023: Patient Case: 41 yo female, been working on her goals and come to a point of looking at her gut. Found Hashimoto's during workup which lead to the Gi Mapand Allergy 88 as she felt there was a food sensitivity, after removing gluten/dairy and added sugars. Gi MAP. Precision Point Diagnostics. Patient Result, Antigen, IgE, Result, REF. RANGE, ImmuneTolerance to IgE. Questions for OOH: Would like to hear thought on how to approach testing for a 58 yo F 171 OPEN OFFICE HOURS recording March 27, 2023: Patient Case: 52 yo, Female, Obese, pre-DM, "tight" muscle tissues neck and low back (does manipulation and stretches). Struggling to lose weight and feel well since her GI illness years ago. She doesn't have any belly pain. Occasional constipation but not typically, no loose stool or bloating.  Has had some improvement on Elimination Diet. Just completed a round of detox and didn't have any adverse reactions (other than some dizziness/ vertigo fl 172 OPEN OFFICE HOURS recording March 24, 2023: Patient Case: 51 yo. AAF dxed with Lupus nephritis/ connective tissue disease/ Srojgren's in 2019 and has been on hydroxychloroquine 200 mg and prednisone5mg daily for about at least 3 years, also h/o labileBP on 4-5 meds including clonidine tab & patch along with severe anxiety. She has H. thyroiditis now on Synthroid. According to her, shewasrecently dxed with an adrenal mass waiting for a biopsy. Also has significant GI issues with heartburn 173 OPEN OFFICE HOURS recording March 20, 2023: Patient Case: F, 36 yo. Concerns of constipation, worries of early menopause. She will sometimes get very bad hot flashes when she is having a BM and for some time afterwards. She has difficulty falling and staying asleep. She exercises regularly, eats fairly well and drink plenty of water. She is a stay at home mom of 3 children. Androgen Metabolism, Androgen Metabolites: DHEA, Androgen Metabolites: Testosterone. Patient or Sample Comments. The patien 174 OPEN OFFICE HOURS recording March 17, 2023: Vibrant America Test Index, Anemia & Nutrition, Autoimmunity Profile, Cardiac Health Panel. Anxiety: Lexapro 6/22, Wellburtin in the last few weeks, Ativan PRN. Allergies: Zyrtec, Migraines: Zomig PRN. Labs showed: Attached to this email. Insulin resistance. Liver Dysfuction: admits to drinking maybe a bit too much, thyroid antibodies. Comprehensive Metabolic Panel, Thyroid Panel. MicroNutrient, Adrenal Hormones, Progesterone | Estrogen - Premenopa 175 OPEN OFFICE HOURS recording March 13, 2023: Example of a Patient Education class on Depression. Outline of what to do on Depression. Chart Documentation, support that needs to be made,etc.Traditional or Functional Medicine. Prescription base on the patient's needs. The ten steps on the road to recovery: for people of depression and also for chronic obesity or chronicillness.Lifestyle changes. Biofilm Agent. Patient Case: over cholesterol  is over 200 and LDL is over 200, HDL is at 176 OPEN OFFICE HOURS recording March 10, 2023: Patient Case: Acne gal.. all over her face, especially cheeks, chin and forehead. Not Cystic. Mostly white heads, some black heads. How would you know if yeast is a culprit? Designs for health, Product Catalog, Volume 32. Cannab-FS 300, Cannab-FS 450/900, Cannab-FS 600, Cannab-FS 600 THC Free, Clinical Targets, Formulations Highlights, Product Description. Adrenal Complex, Adrenotone, AllerGzyme. Patient Case: 37 yo F with main complaint bloating/ 177 OPEN OFFICE HOURS recording March 06, 2023: Patient Case: 41 yo, Female with severe belly issues that incapcitates her at times. Main concerns are: Constipation/gas/bloating - since 5 yo, without BMweight gain - 20# in last 18mo, Mood issues/Anxiety - bullying experience at work a few years ago, in counselling currently, skin rashes - hives on mouth and wine. Hormone Testing Summary, SexHormones, Adrenal Hormones, Total DHEA Production, Saliva Free Cortisol Pattern, Androgens, Progesteron 178 OPEN OFFICE HOURS recording March 03, 2023: Patient Case/DUTCH attached: 54 yo, Female, 5'4", current weight is 250 ideal is 140. Health Goals: weight loss, improve energy, get back to regular exercise, improve sleep, hysterectomy in 2004, kept one ovary, did not do hormone replacement until bloodwork showed menopause in 2018 and health took a turn, gained 100 Lbs over 18 months during this time and has been unable to lose any significant amount of it since current HRT - estrogen/estradiol patch 179 OPEN OFFICE HOURS recording February 27, 2023: DNA Stool Analysis by Quantitative PCR, Bacterial Pathogens, Parasitic Pathogens, Viral Pathogens, Gi Map, Helicobacter Pylori, Commensal/Keystone Bacteria, Opportunistic/Overgrowth Microbes, Fungi/Yeast, Viruses, Parasites, Intestinal Health Markers. H. Pylori Antibiotic Resistance Genes, Opportunistic/Growth Microbes, Fungi/Yeast, Intestinal Health Markers, Organic Acids Test - Nutritional and Metabolic Profile, Intestinal  Microbial Overgrow 180 OPEN OFFICE HOURS recording February 24, 2023: Hormone Testing Summary. Estrogen Metabolism. Progesterone Metabolism. Dutch Adrenal. Nutritional Organic Acids. Neuro-Related Markers. AdditionalMarkers. Patient or Sample Comments. Androgen Metabolism. Methylmalonate (MMA). Xanthurenate & Kynurenate. Melatonin (measured as 6-OHMS). 8-OHdG (8-Hydroxy-2 deoxyguanosine).Opportunistic/Overgrowth Microbes. Dysbiotic & Overgrowth Bacteria. Patient Report - Female 38yo: Possible Familial Hyperc 181 OPEN OFFICE HOURS recording February 17, 2023: Dutch Complete on a 25 yo with the goal of pregnancy. Hormone Testing summary. Patient Case: 25 yo female with complaints of extreme fatigue, anxiety,and IBS symptoms. OATS Test and Gi map. Patient Case: 50 yo female with main complaints of allergies/hives and itching, episodes of blacking out with 1 alcoholic, overall fatigue. Gastromend as akill agent for H pylori.  182 OPEN OFFICE HOURS recording February 13, 2023: Patient looking to optimize her health. DX, C/O, Gut Zoomer, OATS. Chia Seed Padding + Happiness Bowl. Organic Acids Test - Nutritional and Metabolic Profile. Build a Thriving Functional Medicine Business & Recession - Proof Your Practice. 183 OPEN OFFICE HOURS recording February 10, 2023: Patient Case: 65 yo, Female with complaints of Insomnia, waking between 1-3pm, difficulty falling asleep, arthritis, joint/tendon pain in arms, knees,neck arthritis. 30 - Day sleep Bootcamp. BLC Sleep Bootcamp - Create New Habits aka "The Rules". NutrEval Plasma - Urine and Blood - Results Overview. Functional Imbalance Scores. BLC - FunctionalMedicine, Nutrition, Bodywork. Sleep Issues & Why it Matters, Risk with Sleep Hypnotics. Blood Sugar (G 184 OPEN OFFICE HOURS recording February 06, 2023: Patient Test Result: Female in her 50's, Ocular Blepharitis, Papular Rosacea, GERD, Migraines, Cervical Arthritis. Hoping to stop the progression of Graves - New Diagnosis. Labs found some deficiencies. Gi Map. Day One Food Journal, Gi Map result. Opportunistic/Overgrowth Microbes. Intestinal Health Markers,  33:20 min: Patient Case: Male, 10 yo with history of Seizures when he was 7 yo. Family history of Parkinson's Disease, Dementia and 185 OPEN OFFICE HOURS recording February 03, 2023: Patient Report: Male, 38 yo, Comp. Metabolic Panel (14); Lipid Panel; Hemoglobin A1c; C-Reactive Protein, Cardiac, TSH reflex to T4f; Insulin;Venipuncture. Dr. Thoma March 2 Program Launch - Sleep/Fatigue/I am Tired of being Tired. Interviews, Webinars, Sales Calls. 1-Smarter with Dr. Z - Patient Visit Sheet; Type of visit; Current Issues;Reminder to schedule; Phrases. Original Issues per patient; Symptom Priority per Patient; BLC Initial issue 186 OPEN OFFICE HOURS recording January 30, 2023: Neural Zoomer Report, Demyelination Antigens, Blood Brain Barrier Disruption, Optical and Autonomic Nervous System Disorders, Peripheral Neuropathy, Brain Autoimmunity. Blood Brain Barrier Disruption Antigens, Brain Inflammation Antigens, Infection Antigens. Brain Autoimmunity. Protocols, Anti-Viral Protocol, Myelin Protocol. Vibrant's Approach to Neurological Health, Clinical Associations and possible considerations, interventions, and next steps. B 187 OPEN OFFICE HOURS recording January 27, 2023: Patient Evaluation: Female 50 yo, Postmenopausal. Test Result. Test Report, Reference Ranges, Salivary Steroids. Patient Evaluation: Female, 65 yo, Insomnia, Arthritis in neck, knees and tendonitis in knees. Trouble falling and staying asleep, hemorrhoids present for years.GI Map, Bacterial Pathogens, Parasitic Pathogens, Viral Pathogens, Commensal Bacteria, Bacterial Phyla, Intestinal Health Markers. 188 OPEN OFFICE HOURS recording January 20, 2023: GI-MAP recommendations based on results. History of restrictive eating disorders. Commensal/Keystone Bacteria. Intestinal health markers. Educating Patients. Symptoms, Supporting Liver. Patient Consult: 18 yo, OCD, Fatigue, Leg Pain. Case for Review: Potentially liver disease, tissue is breaking down. Eosinophil Protein X (EPX). Patient Consult: 43 yo F with PCOS. Monthly Migraines, Prone to UTI's, Swollen ankles, Water Retention. NutrEval, 189 OPEN OFFICE HOURS recording January 13, 2023: Questions on Group Program for patients: how do you get them to do the DUTCH test, how to know for sure if they need that test and that they should take that supplement at the dose. Educational relationship. Patient Consult: Mid 20s, Epigastric pain after eating. Test Result, Patient Report, GI MAP. How to read results to patients. Normal Bacterial Flora. Intestinal Health, Cortisol Awakening Response, Functional Imbalances Scores. Genova Diagno 190 OPEN OFFICE HOURS recording December 30th, 2022: Consult: Burst Aneurysm 1 year ago, dealing with difficulty finding words, mood lability, and feelings of worthlessness. Discuss nature ofBrainInjuries, supplement recommendations, Pupil dilation test, asymmetrical neuro-testing, Discussion surrounding testing for head trauma, Maintaining healthy arteries, Patient sheet highlightingCoQnol,when to share with patients, Utilizing Patient sheets for marketing, effects of Steroids, symptoms of low 191 OPEN OFFICE HOURS recording January 09, 2023: Patient Consult: 59 year old female: IBS and Reflux Symptoms, She is on HTN meds and H2 Blockers. Negative biopsies for H.Pylori, Positive TPO antibodies. Mercury fillings, Issues with using these metals, Testing based on Symptoms, SMART Extractions for these fillings. Treating H.Pylori and Pricing for Different Treatments, ProBio Med 100, Getting creative with Supplements for Patients who need a lot of Different Supplements. Utilizing Pharmagaba for 192 OPEN OFFICE HOURS recording January 6, 2023; Pricing, Referrals, Handling New Patients Who Don't Know Protocol , Patient Consult: Thyroid Cancer, Essential Tremor, Perimenopausal, elevatedhistamine levels, Patient Consult: Autoimmune Hyperthyroid, Ordering full Thyroid lab, Different Treatment Arguments, Homocysteine markers. Methyl groups, Analogy to explain Methyl groups to Patients 193 OPEN OFFICE HOURS recording January 2, 2023; Patient Consult: 35 year old female TSH increased, HPV Positive. Symptoms include: Brain fog, lethargy, chronic UTI's, yeast infections, history of colonpolyps, and instances of strep throat, Common mistakes when taking D-Mannose, when patients should feel relief, Severity of UTI's, Options for fiber, paleo cleanse RS benefits, home remedy utilizingwhite rice, Options for Ordering labs, New laws regarding who can order labs, Fees for Ordering labs 194 OPEN OFFICE HOURS recording December 26th, 2022; Protocols to answer patient questions, Using material you have access to in order to make your protocols, Patient Consult: 51 year old women,severeconcerns after having COVID, tachycardia, unintentional weight loss, Patient Consult: Understanding facial muscles and reasons an individual might have limited mobility, relieving tension,andstress, Mentorship portal handouts & PDF's portal (Clinical), resource guides 195 OPEN OFFICE HOURS recording December 19th, 2022; Patient Consult: 55 year old menopausal woman, G.I. complaints, rectal skin sensitivity, cannot tolerate any probiotic, Lengths of programsormemberships, incentivizing pricing, Membership Pricing Formula Review, Patient Consult: 44 year old female with hot flashes, OCP helps with hot flashes a bit, perimenopausal, issues with weightgain 196 OPEN OFFICE HOURS recording December 23th, 2022; Ideal Time for Scheduling, Structuring patient visits, Utilizing Vocabulary that speaks to patients, Marketing based on your own experience, targetingyour marketing towards symptoms, , Patient Consult: Reviewing tests brought in by patients, OATS test review, Patient Consult: Great Plains Laboratory Test review 197 OPEN OFFICE HOURS recording December 16th, 2022; Patient Consult: elevated coronary calcium, takes men multivitamin, high cortisol, not compliant with Cpap, Patient Consult: Monitoring liverenzymesafter prescribing statin, using RYR Synergy, Hawthorn potency, HTM Supreme, 3 month Timing for Protocols, Utilizing Supplement Trays 198 OPEN OFFICE HOURS recording December 12th, 2022; Mentorship Index details, Searching with Ctrl F, Practitioner Holiday Webinar Consult, Utilizing Plain Language, Muting Viewers inaWebinar,Understanding where Zoom tools are located, Patient Consult: irregular periods, brain fog, recurring yeast infections; Brain Vitale 199 OPEN OFFICE HOURS recording December 9th, 2022; Patient Consult: G.I. map, H. Pylori diagnosis, given Digestzymes and started noticing hives about an hour after meals, Patient consult:Mediherbpotency, liquid Nettle, pricing guide for patients, Background on Echinacea, Andrographis, and Astragalus, Antivirals; St. Johns Wort, Thuja, Epstein Barr virus supplement rec 200 OPEN OFFICE HOURS recording December 5th, 2022: 59 y.o. Female. Severe Gastritis, dairy free, no gallbladder, supplement recommendations for extra sensitive patients,PatientConsultcont.: Ingesting health fats; Olives, avocado, supporting liver health as a whole to help Cholesterol, Webinar Advice, Creating ads in canva, Constructive criticism regardinggraphics,CreatingCatchyTitles for Webinars, G.I. map consult 201 OPEN OFFICE HOURS recording December 2nd, 2022: Patient Consult: 61 y.o. female with Polymyalgia rheumatica; Recent COVID, Identifying mechanism of action, effects of long term prednisoneusage,autoimmune discussion, Taking Questions, How to properly remove names from labs, Adobe Acrobat, Email Test, Attaching PDF'S to emails. 43 y.o. female DUTCH test, Dutch Test Patient Consultcont.,Explaining difficult recommendations to patients 202 OPEN OFFICE HOURS recording November 21st, 2022: Patient Consult: 68 y.o. Male, Cardiac risk and high coronary calcium score. Primary concerns with energy, balance, and joint soreness, FMA 4 reviewon risk for Heart attack and stroke, Complex case breakdown, fungus and its link to systemic Candida, Complex case breakdown, extra strength sagely and how to order 203 OPEN OFFICE HOURS recording November 28th, 2022: Patient Consult: 46 y.o. Female, fatigue, chronic constipation, sinusitis, has heavy periods, Patient Consult Continued: 3 major signs for Strep Throat: Skin issues, diarrhea, neuropsychiatric symptom, Explanation of Immunodeficiencies and how it affects individuals who are diagnosed, Patient Consult: When to give a referral to a Cardiologist, and how to follow up with those patients 204 OPEN OFFICE HOURS recording November 18th, 2022: Practitioner Question regarding lower back rash, “Never Binge Again” free book resource, condensed information on FMA portal, Signs ofOral Health Issues: Interpreting the signs given by the tongue, IFM advice for Pre-op 205 OPEN OFFICE HOURS recording November 14th, 2022: Patient consult: 38 y.o. Male who wants to know the root of his hypertension, DUTCH test education resources, tips for interpreting DUTCH test,Steroid Pathways, find these hormones on the DUTCH report, Practitioner Question: Patient flexibility and packaging 206 OPEN OFFICE HOURS recording November 11th, 2022: Patient Consult: 43 y.o. Female symptoms include histamine reactions, anxiety, and vertigo. Organic Acids Test review, Patient Consult Continued: Kill Protocol, brain support, Patient GI Map Review, and example protocol, Initial Patient Program consult 207 OPEN OFFICE HOURS recording November 7th, 2022 - Patient Consult (Baby): (11 mos) Baby screeches and cries in her sleep. Stomach issues, coughs and vomits after meals, Pediatrician says the baby is fine, meeting all milestones, and normal weight, Patient Consult Cont. (Mom): (30 yo) Mom struggles with constipation, bloating, acne/rosacea, Patient Consult Cont.(Mom): Recommendations to work with patient budget, treatment recommendation, Supplement Pricing, Clinic 208 OPEN OFFICE HOURS recording November 4th, 2022 - 29 year old female, just finished elimination diet, had IUD in arm removed 4 weeks ago. Symptoms include weight gain, PrecisionPointDiagnosticsAllergy Guide and recommendation, Patient Consult: 11 year old boy classified with mild Autism, memory issues, lack of reading comprehension, social troubles, Patient Consult:14 yearoldgirl withsevere eczema 209 OPEN OFFICE HOURS recording October 31, 2022 - LACRM and Leads Bridge Demo: How to follow up after sales calls, how to keep track of leads, and how to connect your scheduling app with your customerrelationship management software 210 OPEN OFFICE HOURS recording October 28, 2022 -No Charge Consult Drill with Lily, Getting on the Phone with Clients: Content Planning, The Rule of 5 for Opportunities, Recognizing someonewhoisuninterested, Outbound calls, Understanding Sponsoring 211 OPEN OFFICE HOURS recording October 23, 2022 - Special with Lily: How to create a Landing Page in Mailchimp: Introduction, What to Use Mailchimp for, What to use Active Campaign, Creating an email template, How to Segment your List, Marketing for the Holidays, Connecting with your Mailing List, Creating Effective Greetings for your Mail-list, Addressing your Clients, Proof-Reading your email, When to Send out Correction Emails 212 OPEN OFFICE HOURS recording October 17th, 2022 - Special Webinar with Kelly Hurrey: How to run a Facebook group: Introduction, Verbiage regarding Facebook, How to start from scratch, How to add aphoto that speaks to your group, Admin tools, Web Address Customizations, Utilizing Tiny URL, Accessing Participation in Groups, Finding your groups Demographic 213 OPEN OFFICE HOURS recording October 7th, 2022 Part 2- Test Workflows, HIPPA Compliance, Onboarding Process, How to see manage tasks, how to see completed task, Accessing Patient Information, Feedback about Dock, New Launches: Special Dock Demo with Lily: Patient tracking and onboarding, task tracking, and more! Pt. 2 214 OPEN OFFICE HOURS recording October 7th, 2022 Part 1- Introductions, Dock Subscription options, Dock interface, Special Dock Demo with Lily: Patient tracking and onboarding, task tracking, and more! 215 OPEN OFFICE HOURS recording October 3, 2022 - Introductions, Jane, What the Jane demo is like, How to set recurring reminders and schedule patient appointments, How to add a payment card to patient profile, 216 OPEN OFFICE HOURS recording September 30, 2022 - Blood panel testing recommendation for celiac disease, Patient consult gluten intolerance, Patient consult emotional eating, Patient consult blood glucose 217 OPEN OFFICE HOURS recording September 26, 2022 - Answering questions about giving discounts and insurance, Co-op information and recommendations, Practitioner Patient consult, Patient consult cont. 218 OPEN OFFICE HOURS recording September 23, 2022 - Patient consult regarding recurring bruise, Global mineral support by diet spreadsheet, consult regarding downloading patient files and protection, Complex patient consult 219 OPEN OFFICE HOURS recording September 19, 2022 - Patient Consult , GI-Map Consult 220 OPEN OFFICE HOURS recording September 16, 2022 -   Website review with Dr. Z, IGX lab review   221 OPEN OFFICE HOURS recording September 12, 2022 - Patient Consult, Supplement list that are safe for pregnancy and lactation, Dr. Z's sample phrases 222 OPEN OFFICE HOURS recording September 9, 2022 - Patient Consult - DUTCH Lab,  Blood Sugar Balancing, Dr. Z Clinic Patient Example 223 OPEN OFFICE HOURS recording September 02, 2022 - Clinical Consult: Amenorrhea, GI Map Interpretative Guide, IgGi Shield recommendation, Shopbox/ Greetabl 224 OPEN OFFICE HOURS recording August 29, 2022 - Clinical Consult: Blood Labs, Hormone Testing Summary Review, Fe-Max Iron Tonic Introduction, Clinical Consult: Hydrocephalus 225 OPEN OFFICE HOURS recording August 26, 2022 - Discussion about 15-minute Consult, Lab Test Sheet, Labs Options & Cost, Responses to Inflammation 226 OPEN OFFICE HOURS recording August 22, 2022 - Clinical Consult: Low Hormones, Rebalanced Wellness, DUTCH Review of results, DUTCH Treatment Guide  227 OPEN OFFICE HOURS recording August 19, 2022 - Clinical consultation, GI Map Review, Sample FMA Products, The FMA Site 228 OPEN OFFICE HOURS recording August 15, 2022 - 3X4 Genetics Introduction, Clinical Consult: Review of patient symptoms, GI Map Review of Results, DHEA  229 OPEN OFFICE HOURS recording August 12, 2022 - Dock- Workflow Library, Smarter Onboarding, Instructions Dock- All Tasks List, Squarespace Scheduling 230 OPEN OFFICE HOURS recording August 8, 2022 - HIPAA-compliant Zoom Patient Appointment, Setting up a zoom meeting for visits, Pillars feedback from Dr. Z, Clinical Consult 231 OPEN OFFICE HOURS recording August 5, 2022 - Clinical Consult: Prostate Cancer, Lab Review Testosterone, ROF Summary Review for a patient, Q&A 232 OPEN OFFICE HOURS recording August 1, 2022 - A site review and suggestions, Sales Call Discussion, HTML Tutorial, Lab Results Review 233 OPEN OFFICE HOURS recording July 29, 2022 - Steps of Service: Question and Answer, Jane App: Setting up a welcome email, ROF Summary for last visits, Labs Questions 234 OPEN OFFICE HOURS recording July 25, 2022 - DoctorCarmel.com navigation, Dr. Z's Tips for your sites, Acne Talk, DUTCH Review 235 OPEN OFFICE HOURS recording July 22, 2022 - Different EMR vs Jane App, Clinical Consult: Hormonal Imbalance, Reviewing pt's signs and symptoms, Question and Answer 236 OPEN OFFICE HOURS recording July 18, 2022 - Clinical consult: GERD, Anxiety, Depression, ADHD, OATs Test Review, GI MAP Results and implications, IgG Food Map Discussion 237 OPEN OFFICE HOURS recording July 15, 2022 - Clinical consult: VP shunt, Hashimoto's, In-person talk, 60 second elevator pitch, Eisenhower Matrix 238 OPEN OFFICE HOURS recording July 11, 2022 - Clinical Consult: Blastocystis, GI MAP Review, Supplements for the case, Pediatric Wellness Panel, GI FX and Nutreval 239 OPEN OFFICE HOURS recording July 08, 2022 - Clinical consult: Deep Vein Thrombosis, Blood Labs Review for the case, DUTCH Test Review for the case, Q&A Portion 240 OPEN OFFICE HOURS recording July 01, 2022 - SIBO Questionnaire, Thyroid Questionnaire and significant symptoms, Clinical consult: Diabetes, Diets 241 OPEN OFFICE HOURS recording June 27, 2022 - Clinical Consult: Viral Infection, Dysbiosis, Discussion of patient's GI MAP, Overview of diet and others, Hormones ranges 242 OPEN OFFICE HOURS recording June 24, 2022 - Patient Lab Report Review, Multiple Autoimmune Reactivity Screen, Introduction of FMA Products, SAGE Review, Lab Handouts 243 OPEN OFFICE HOURS recording June 20, 2022 - Patients Case Review (Meds, Labs, Recommended Supplements), Nutritional and Metabolic Profile, OAT Interpretation, Hormone Testing Summary 244 OPEN OFFICE HOURS recording June 17, 2022 - Case presentation, Labs Review like Thyroid Panel, Blood Study Hormone Testing, Summary Review, Postmenopausal: Potential Treatments for Consideration 245 OPEN OFFICE HOURS recording June 13, 2022 - Review of patient's case, GI MAP markers and implications, GI MAP Interpretive Guide, Introduction of Jane Templates, Adding/Creating New Phrase to JaneApp 246 OPEN OFFICE HOURS recording June 10, 2022 - Walking through a Patient's Notes in Jane App, GI MAP Discussion, Healthy & Unhealthy Mitochondrial Function, Fx Chocolate Exhale, Fx ChocolateSunshine 247 OPEN OFFICE HOURS recording June 03, 2022 - Clinical Practice Question, eHormone Symphony, What is Women's Health Hormone Imbalance Symptoms, Sarah's Story 248 OPEN OFFICE HOURS recording May 27, 2022 - Choosing Labs by patient's symptoms, Introduction of IgGI Shield, SIBO Informational Handout, Mouth as a Microbiome, Signs of Oral Health Issues 249 OPEN OFFICE HOURS recording May 23, 2022 - Review of a patient's GI-MAP, Implications of abnormal markers, Review of a patient's Comprehensive Panel, Health Coach Intake, Lab Guidelines forPractitioners 250 OPEN OFFICE HOURS recording May 20, 2022 - Lab work Findings and its Implications, Patients Review of Medications, Current Issues and Reported Conditions, Patient's Review of Case history, 10 Steps to Sanity 251 OPEN OFFICE HOURS recording May 16, 2022 - All Services -- Informed Consent Form, Updated HIPAA Notice of Privacy, Practices Jane App navigation, All About Supplements Meal Plans/Diet Plans,BLC5-Step Clinical Pillars Discussion 252 OPEN OFFICE HOURS recording May 13, 2022 - No Charge Consultation Script Discussion, Patient Case Discussion, GI Map Result Discussion 253 OPEN OFFICE HOURS recording May 9, 2022 - Clinical Consult: Patient case analysis, Making Final Logo and FM Next Steps, Practitioner’s FMA Website Walk Through, Overview of Canva Pro, Copyrights’Protocol 254 OPEN OFFICE HOURS recording May 6, 2022 - Patient Report Discussion- Clinical Consult, Patient’s Lab Result Discussion (Labcorp), Clinical Consult: GI-MAP Result Discussion and its correspondingDFHSupplements to take, Discussion of “Problem They have, What do they Want”, Colormind.IO Walk Through 255 OPEN OFFICE HOURS recording May 2, 2022 - Clinical Consult: Patient Test Report Discussion, Neurotransmitter Cascades, How to make unique Logo/URL, OATS Test Discussion and the Issues 256 OPEN OFFICE HOURS recording April 29, 2022 - Clinical Case Discussion, Labs Discussion, IBS SMART / How does it help patients? How to order?, SIBO Informational Handout Discussion, Discussion of thePatient’s Biomarker 257 OPEN OFFICE HOURS recording April 25, 2022 - Overview of Stages of Practice, Practice Building Phases, Let’s Talk about Pricing, The Marketing: How do we get the Patients?, Sample Plan Details 258 OPEN OFFICE HOURS recording April 22, 2022 - Report of Findings Discussion, Blood Labs Discussion, Extracting Key Points from Patient’s Chart, Clinical Consult: Patient chart discussion 259 OPEN OFFICE HOURS recording April 18, 2022 - Is there a reason not to give LDN, When to check hormones after fibroid embolization, How to approach treating Candida overgrowth in pregnancy, EBVhandout 260 OPEN OFFICE HOURS recording April 15, 2022 - Elevated TPO, Clinical Consult: Review of Patient Labs, Terms & Conditions of Service, Lab Markers and Implications 261 OPEN OFFICE HOURS recording April 11, 2022 - Example IC Agreements, HIPAA & Consents, Example BAA, DUTCH Treatment Guide 262 OPEN OFFICE HOURS recording April 8, 2022 - Discussion of the Toxic Element Exposure, Hair Toxins, Clinical consult: Patient case review, Introduction of the New Membership 263 OPEN OFFICE HOURS recording April 04, 2022: GI Map clinical consult, Opting out of Medicare, Is Zoom HIPAA compliant, How to start advertising, Purchasing Jane App 264 OPEN OFFICE HOURS recording April 01, 2022: The Tender Root, Functional Review of Findings, Markers & Ranges, Business Basics 101 265 OPEN OFFICE HOURS recording March 28, 2022: Timelines, Overview of Intake form, ROF grid 266 OPEN OFFICE HOURS recording March 25, 2022: Clinical Consult- Patient Lab Review, Discussion of the Markers on the Lab Tests, Introduction of the UrinaryMetabolic&EnvironmentalPollutantsProfile, Lab Tests Ranges and its Implications 267 COPY: OPEN OFFICE HOURS recording September 18, 2024:

1 2X MONTHLY GROUP CLASS Recording September 24, 2024: 2 2X MONTHLY GROUP CLASS Recording September 17, 2024: 3 2X MONTHLY GROUP CLASS Recording August 27, 2024: 4 2X MONTHLY GROUP CLASS Recording August 13, 2024: The only feedback I would give is that when you're giving that information, I would rather you go less time and higher energy. Aging is a big deal for a lot of people for a lot of different reasons. And if your ideal client is an actor, actress, a cheerleader, maybe even some class presidents who might be, you know, leaders who have to be physically facing. What things did they say about it that you decide to align to that make you feel every tim 5 2X MONTHLY GROUP CLASS Recording July 09, 2024: Your registration page isn't just a place for them to register. It's a place for them to get information. So you never know how someone's going to get your registration page. The reason why no one signed up isn't because your content isn't good. They have no idea, because they haven't signed up the reason they haven't signed up is your messaging to them to get them there is the issue. That's the number one issue that you have. Summits are awesome. 6 2X MONTHLY GROUP CLASS Recording June 25, 2024: Don't assume that just because you are going to hold economic boundaries for yourself and your business that that somehow makes you a bad person, and that somehow means that you should suffer what you're having to deal with. You must control them. That's why they're with you. If they could do this on their own they would have. But if you let them start to exhibit behavior that has not served their health inside of your system. You're spending half 7 2X MONTHLY GROUP CLASS Recording June 11, 2024: Every single person there needs functional medicine, and every single person there needs has a friend and a family member that needs functional medicine, because we all do, if not to resolve something to continue to thrive to continue to be optimized. You're gonna be amazed. How less overwhelm you feel in this whole process, and how much faster you move and traction. When you stay narrow, you keep trying to solve all the problems you are making inc 8 2X MONTHLY GROUP CLASS Recording May 28, 2024: Nobody cares about your package or your program.They only care about your promise. Just because you're talking about it and looking at it and thinking about it every day. Nobody else is. You cannot tell them enough. You cannot talk about this enough. So find the person that you want to work with. The other thing you can do is, if you're interested in health coach. You don't have anyone. You can go find an established health coach. But when you are r 9 2X MONTHLY GROUP CLASS Recording May 14, 2024: If it's your single practice, if you're doing this yourself, you're starting up and everything else, and you're the founder, you're the owner, you know everything that's happening. You're going to be your best salesperson like. That's just the way it is from the passion, the knowledge, and everything else. They are your audience, and they are your patients because they came to you for a thing. So you don't just start flooding their inboxes with func 10 2X MONTHLY GROUP CLASS Recording April 23, 2024: But they're gonna become the priority if they weren't, and most likely there's a good chance that if you don't resolve them, they will make the work you already did harder to stick. Why do I keep showing the same picture? Because when you see this person. Everyone sees the same thing. But here's all the things that were going on with this one person. This is what's going on with you. I have a spouse, and anytime one of us is gonna make a major pur 11 2X MONTHLY GROUP CLASS Recording April 09, 2024: We define ourselves so much by our careers. And so we say, it's gonna be tough like, oh, my God, it's gonna be tough. It's only cause you don't know what it's like not having it. Your visions need to be so bright that they're almost blinding. They should be, surrounded in a healthy dose of trepidation. They should allow you to question yourself. Kids learn everything from watching you, not from listening to you. If you want your patience to see th 12 2X MONTHLY GROUP CLASS Recording March 26, 2024: I want you just first and foremost, just to acknowledge for yourself that you have a lot of things going on, and this is one of the reasons why you might be struggling. The reason why is so important is because that the setters know that they are supposed to be firm, that there is an investment requirement to open up a business. If that's not gonna dilute your package, then we just talk about that when you get to the pitch that these things are go 13 2X MONTHLY GROUP CLASS Recording March 12, 2024: If you've already purchased the wix, you cannot change it. You have to buy a new domain. The only ones you can change on Wix, are the free URL thatyou first get when you set up. Do you think there's anyone in their lives that could benefit from one of the things they don't know. The overall strategy is elevate and expand your brand. Continueto, remember you took a break. So we want to supercharge your audience, get your pages active, get people 14 2X MONTHLY GROUP CLASS Recording February 27, 2024: There isn't a single thing in in a person's health that isn't connected to each other, because the bodies all interconnected, everything that could be going on with the person, any malady that's going on could be connected to any other thing. So that's always going to be the case. What you want to make sure of is that even when you're offering a a low cost bridge offer, this is for everybody, even if you're deciding to do something to bring peo 15 2X MONTHLY GROUP CLASS Recording February 13, 2024: Functional medicine is always a complimentary thing to anything else you do so certainly I think the best way to answer it is separate it, for now see how it runs, and then, as it goes, you can decide if you want to use your functional medicine. I'm telling you all this from a from a more complex level. But I want you to understand the concept. What we do is we grade all of our leads. So we have a grading system. You don't need to do this yet, 16 2X MONTHLY GROUP CLASS Recording January 23, 2024: I want you to think about how that applied to this journey that you talked about yesterday. So everything from the first, you know doctor's visit to then, finally, all the new ones, and all the things. And that idea of this, this constant state of rewiring that that was at the forefront of your powering, your help. It doesn't have to be rooted in a financial decision, but it'll tell you if there's other influences that you need to be aware of, t 17 2X MONTHLY GROUP CLASS Recording January 09, 2024: IIf you tell me you have a bunch of natural light in your place, then maybe we don't have to have such a big deal in the lighting. We undo something else. So any information context would be great, and I'm happy to help. It depends on the business we're building, right what we're doing. But with that being said, the way that we have designed this course. The way we designed the TPP is if we're looking at the whole 8 months. You all have it becau 18 2X MONTHLY GROUP CLASS Recording December 12, 2023: I have been able to leave an area of people who had a different mindset to me. And so, as I was trying to work on the mindset, you know, to get intofunctional medicine, trying to incorporate it a little bit. In my other practice. I was getting a lot of kick back. And they just weren't interested in it. They were just interested in being more ofa pill mail getting people in and out rather than actually trying to get people to get better.The whol 19 2X MONTHLY GROUP CLASS Recording November 28, 2023: I cannot recommend enough, getting yourself into a practice of time blocking. I talk about that a lot. It’s especially really good in thebeginningwhere you’re trying to create the good, the serving pattern for just doing this work in particular. If you wanted to be kind of talked about in one of the classes, even if, or one of thecalls, evenif you weren’t there, that’s why you get access to the recording.We get so patterned and imprinted by do 20 2x MONTHLY GROUP CLASS Recording November 14, 2023: I was gonna have David be the first one to, to tell, but you're here and I just found out that little spot that I was gonna rent that it’s been like forever. Yep, I, today was my last day. I said, I’m stocking the guy today.You talk their talk, you walk their walk, you’re riding with and you’re doing stuff. Leverage that to start having conversations.Then, it’s really narrow and you have so many ins, your own affiliation, whatever supposed grou 21 2x MONTHLY GROUP CLASS Recording October 10, 2023: Everything you do is an expression of you. So however you show up to your client calls, to your clinic, to your patients, what you want out of them,you need to express. You want them to feel confident. Be confident. You want them to be truthful and transparent. Be truthful and transparent. That's our vision. That's the thing that is so big andso bright. That is the thing that will guide you when it's so dark. That is the thing that will armor 22 2x MONTHLY GROUP CLASS Recording September 27, 2023: So if you're brand new to our program and you're hopping into the practice plan and you go through our practice set up to do list, which isbrilliant, just follow it through and work right through it and work with your coach on it, if you want to get open quickly, you need to make quick decisions. So you need to not be hindered byperfection. The simplest method is host a webinar on Zoom. And you don't need to sign up for a webinar, just a mee 23 2x MONTHLY GROUP CLASS Recording September 13, 2023: So you start working with the patient at visit one, and because you know you're going to get them twice a month consistently, it actually givesyou more time to test things with them from a clinical standpoint. So usually they spend less money overall because you don't have to get as many labs and you don't have to order as many supplementsbecause you're not sitting there trying to load them up with stuff, because you're not going to see them 24 2x MONTHLY GROUP CLASS Recording August 23, 2023: The first thing I'm going to talk about is money. And I'm going to talk about money because we can't talk about sales and signing people up andowningyour own business and all that without addressing money. So that's like the elephant in the room. Now, this is a really important one that people often forget. The other thing you have to do inasales call is you have to discuss the consequences of doing nothing because a lot of times people get ana 25 2x MONTHLY GROUP CLASS Recording August 09, 2023: It's good for depression and suicidal thoughts. It's also good for bipolar is we would make a sheet and when the person was feeling well, theywouldmake a list of how things would go downhill for them. If you get an Ava, an advanced Intestinal barrier assessment test, it's a blood test on someone and the lipopolysaccharides are low. That'snotnormal.That can be an indicator that they have immune dysfunction or something weird is going on because 26 2x MONTHLY GROUP CLASS Recording July 26, 2023: If there's any confusion for you in what you're doing, that's going to be confusion for the person who's trying to sign up. And remember, you're notborn knowing all this, so don't worry if you're like. Are they really ready for it and going into that diet and coming out of that diet is the most important thing. They always focus on the two tothree weeks they're doing it, but it's how they lead in and how they come out of it that really determines 27 2x MONTHLY GROUP CLASS Recording July 12, 2023: So whenever you write something or you do a Facebook post or you're trying to talk to your patients, you have to get deeper. You have to get undertheunder. Things are never so simple. There's always more reasons to it, right? They read as compelling and they're compelling in a different way, but they evoke emotion and you write it as ifyou'retalking to one person. These are great skills you're going to use in emails later. The more you can pict 28 2x MONTHLY GROUP CLASS Recording June 28, 2023: "Legalese Made Simple" - Functional Medicine Practice Legalities : You're in the right place if you want to do things the right way. Ifyousawawebinaron Legal and you're like, yep, I want to go to that, you're probably in the right place. But a lot of people have these hesitations before they seek legal counsel. So thetitleyougiveyourself is notimportant, it's the actions you're doing. If you are doing the actions that constitute medicine, 29 2x MONTHLY GROUP CLASS Recording June 14, 2023: "I'm Feeling Sad" - Foods for Mental and Emotional Health: Mood challenges do not have to just be around sadness, they can alsohavemoodchallengesaroundanger, also have mood challenges around like I said, fatigue, and more along the lines of just the shutting down type of mood. There's other nutrients as well that are goingtobeabsorbedbetter when weeat them in the raw food form. And there's bacteria and some even probiotics on our leafy ve 30 2x MONTHLY GROUP CLASS Recording May 24, 2023: This is sort of a coaching workshop, see what are your plans on June and I can tell you what I have plan for you for June. Most important is whatyouhaveplanned, so I can make sure you're all on track and making progress. I want you to KNOW who is interested before you EVER spend any money. Don't hire a branding company or a marketing companyorspendmoney on a website until who know you are and what you gonna do. What do you think about newslett 31 2x MONTHLY GROUP CLASS Recording May 10, 2023: Facebook Group for Lead Generation: Workshop: Create New Group; Name the group so that people can find it. Put cover/banner that speaks somethingtowhatyour group is about. Make the group public so that people can see the post. Plan your content (2 Fb live, HC Q/A, theme, a great topic). A one year post reminder (getting a pdf, buildingyourlist,CTA sales call with the HC, Webinar); Ways to use it: Running group for your practice (always there a 32 2x MONTHLY GROUP CLASS Recording April 26, 2023: How to do FB Lead Gen Forms (ads) for NEW Patient/Client Lead Generation, 4 Essentials to Create Transformation("BigLeap"inbusiness/practice/life,bighealthchange) "State Change" : Passion, purpose, belief; High Stakes (money, health crisis); Time (deadline, container, end point); Human contact(connectionandcaring);SPACE(all the time inthe world) -silence so they fill in the gaps; APPLY...(selective, not desperate, value in 33 2x MONTHLY GROUP CLASS April 12, 2023: FINALE for Sales Call DEEP DIVE: Our starting point: Your belief, Your role on the call (& later your “closer”), Your only twojobsonthecall,WhenyouREALLYdoyour two jobs on the call; A few reminders; Always remember the GOLDEN RULE: Your OFFER must solve an URGENT PROBLEM that the potential client/patientdesperatelywantstohavesolved;TheTippingPoint -Motivation and Pressure:  How to NOT be a salesman, How to rock this, Balance; Ti 34 2x MONTHLY GROUP CLASS Recording March 22, 2023: Meal Plans for Patients in your Practice: Why Use?  TIP A few reminders: Meal plans can be separate, an "add on" or folded intoyouroffer,packageorsignature system More about Meal Plans How to use Meal Plans in your Practice Best Practices Demo Meal Plans Things to Notice Feed Your Sould (FYS) Meal Plan Meal Plans asaMarketingTool Whento be daring? Food Intervention 35 2x MONTHLY GROUP CLASS Recording March 08, 2023: How to Create the ULTIMATE Offer for Potential Patients, How to Create Your Functional Medicine Offer. This is a partofmyHighTicketPatientAttractionFormula but not the whole process. Too big, and has to be taught in steps!  Dr. Z inspired, based on clinical experience, decades of businessbuildingandtransformingthe"bros" ofmarketingand sales into Functional Medicine practices.  36 2x MONTHLY GROUP CLASS Recording February 22, 2023: Marketing Funnel + Wheel for Your Practice. Awareness, Interest, Evaluation, Trial, In. Designing your Marketing Wheel - SomePromoOptionstoConsider  37 2x MONTHLY GROUP CLASS Recording February 08, 2023: Outlines of a Sales Call and how to do it - From a Functional Medicine and Coaching perspective. The Anatomy of a No-Charge Consult.DifferentWaystoClose a Sale. 38 2x MONTHLY GROUP CLASS Recording January 25, 2023: Sales & Pricing Models, Pricing Example & Formula, ROF - Summary 39 2x MONTHLY GROUP CLASS Recording January 11, 2023; How to Create & Market a Supplement Package! 40 2x MONTHLY GROUP CLASS Recording December 28th, 2022 Part 3; Creating the Skillset to Manage your Weekly Calendar! Creating "Launches" for the New Year 41 2x MONTHLY GROUP CLASS Recording December 28th, 2022 Part 2; Creating the Skillset to Manage your Weekly Calendar! Creating "Launches" for the New Year 42 2x MONTHLY GROUP CLASS Recording December 28th, 2022 Part 1; Creating the Skillset to Manage your Weekly Calendar! Creating "Launches" for the New Year 43 2x MONTHLY GROUP CLASS Recording December 14th, 2022; How to Get Sales Calls with Dr. Z! 44 2x MONTHLY GROUP CLASS Recording November 30th, 2022: Live Protocol Creation Workshop 45 2x MONTHLY GROUP CLASS Recording November 23rd, 2022: Special with Lily, How to Host a Webinar! 46 2x MONTHLY GROUP CLASS Recording November 9th, 2022: Navigating the Holidays, Fall-to-Winter 47 2x MONTHLY GROUP CLASS Recording October 26, 2022: Special Guest Titus Garret speaks about Retirement Plans & Investing 48 2x MONTHLY GROUP CLASS Recording October 12, 2022: Special Guest Vidhya Udare Speaks about Homeopathy 49 2x MONTHLY GROUP CLASS Recording September 14, 2022: Special No Charge Consult Drill with Lily 50 2x MONTHLY GROUP CLASS Recording August 24, 2022 - DUTCH Test and Treatment Guide, Hormone Testing Summary & Markers, Methylation Pathway, Cortisol 51 2x MONTHLY GROUP CLASS Recording August 10, 2022 - FMA Pricing Sample, Sample Computation, Setting Initial Income Goal, Patient Facing Hours, Q&A 52 2x MONTHLY GROUP CLASS Recording July 27, 2022 - Follow-up Questions Game, Significance, Name that Lab Test, Reviewing patients' signs and symptoms 53 2x MONTHLY GROUP CLASS Recording July 13, 2022 - Time saving tips, Using digital calendar vs paper calendar, The Magic of Scheduling Block, Weekly, Monthly, Quarter & Year Activities 54 2x MONTHLY GROUP CLASS Recording June 22, 2022 - Example of planning for free webinar to generate new patients, What kind of Webinar are you hosting?, Preparation of Webinar, How to fill your Webinar 55 2x MONTHLY GROUP CLASS Recording June 08, 2022 - Enrollment/Sales Conversation Handout, Landing Page Introduction, What should see in a website?, The Overall Sales Process, Different Ways to CloseaSale 56 2x MONTHLY GROUP CLASS Recording May 25, 2022 - Sales and Service Handout, Sales Funnel Pyramid, Hiring Medical Professionals from Hello Rache and Pineapple Staffing, More Question and Answer 57 2x MONTHLY GROUP CLASS Recording May 11, 2022 - What to Choose? Intake or Exam?, Connecting Patient Symptoms/Answer to a Lab, Complex Cases and What is your Next Step?, What to Follow up With 58 2x MONTHLY GROUP CLASS Recording: April 27, 2022 - 11 Pillars for Successful and Profitable Business, Overview of a Resume, Questions for Dr. Z?, Interviews to help with Messaging 59 2x MONTHLY GROUP CLASS Recording: April 13, 2022 - Habits handout, What to keep track of for tax season, Handouts by request, Tip for chatting on Zoom 60 2x MONTHLY GROUP CLASS Recording: March 29, 2022 (Part 1) - Question and Answer, 3X4 Genetics discussion, Hovering BLC Jane App, Packages for mentorship 61 2x MONTHLY GROUP CLASS Recording: March 29, 2022 (Part 2) - How to do packages and selling it?, Giving discounts, Time Management, Question and Answer 62 BONUS VIDEO: "Don't Become Your Patients" March 24, 2022 63 2x MONTHLY GROUP CLASS Recording: March 02, 2022 (Part 1) - Working with older lab results & prioritizing results, OATs test Discussion of each marker range, Implications of the markers 64 2x MONTHLY GROUP CLASS Recording: March 02, 2022 (Part 2) - Symptoms of low estrogen & intervention, Supplements you can take, GI Map Markers and Implications 65 COPY: 2X MONTHLY GROUP CLASS Recording August 27, 2024:

1 March 18, 2023 - The Mastermind Section 1 | Welcome Remarks 2 March 18, 2023 - The Mastermind Section 2 | Decision-making + Examples, 3 Types of Decisions, Decision making process for Functional Medicine HIGH stake, Example - Ideal Patient, How to measure, Hot Seat Coaching with Jodi (Clinical Management & Protocols) 3 March 18, 2023 - The Mastermind Section 3 | The Fear of Mistakes 4 March 18, 2023 - The Mastermind Section 4 | The Fear of Mistakes (Cont.), Hot Seat Coaching with Dr. D (What to Offer) 5 March 18, 2023 - The Mastermind Section 5 | Hot Seat Coaching with Dr. D (Cont.), Build a Business table, Your Ideal Workweek, Hot Seat Coaching with Suzanne (Ideal Patients) 6 March 18, 2023 - The Mastermind Section 6 | Hot Seat Coaching with Suzanne (Cont.), Business size - set up all 5 Systems regardless of size 7 March 18, 2023 - The Mastermind Section 7 | Business size (Cont.), Hot Seat Coaching with Dr. Geng (lead systems/unique) 8 March 18, 2023 - The Mastermind Section 8 | Hot Seat Coaching with Dr. Geng (Cont.), Personal Entrepreneurial Truths, Hots Seat Coaching with Viji (Messaging/ Big Picture) 9 March 18, 2023 - The Mastermind Section 9 10 August 10, 2022 - The Mastermind Section 1 11 August 10, 2022 - The Mastermind Section 2 12 August 10, 2022 - The Mastermind Section 3 13 August 10, 2022 - The Mastermind Section 4 14 August 10, 2022 - The Mastermind Section 5 15 August 10, 2022 - The Mastermind Section 6 16 August 10, 2022 - The Mastermind Section 7 17 August 10, 2022 - The Mastermind Section 8 18 August 10, 2022 - The Mastermind Section 9 19 August 10, 2022 - The Mastermind Section 10 20 August 10, 2022 - The Mastermind Section 11 21 July 9, 2022 - The Mastermind Section 1 - Ground Rules, Setting expectations and goal for today, Playing an audiovisual, Asking everyone's thoughts on the video played 22 July 9, 2022 - The Mastermind Section 2 - Owning your expertise, feeling worthy and being visible, Writing a position and statement, Posturing vs Positioning, Positioning Worksheet 23 July 9, 2022 - The Mastermind Section 3 - Doing Telemedicine, What are YOU going to offer, What do patients need to know?, Strategy Calls 24 July 9, 2022 - The Mastermind Section 4 - 1 Minute Handout, Thinking your way out of imposter syndrome, Sharing of experiences, Setting up system for Sales 25 July 9, 2022 - The Mastermind Section 5 - Problems that your ideal patient needs urgently solved, Ideal Patient handout, Messaging, Before/After Problem/ Solution 26 July 9, 2022 - The Mastermind Section 6 - Sales Funnel Pyramid, Sales & Service Model Handout, Income, Setting Price for your service 27 July 9, 2022 - The Mastermind Section 7 - Raising the price / Higher Volume, Money issues, The Pricing in line with the work hours, Examples for how pricing works 28 July 9, 2022 - The Mastermind Section 8 - Setting your mind for this year vs next year, Weekly working hours, Dr. Z's recommendation for weekly and monthly goals, Hitting the numbers 29 July 9, 2022 - The Mastermind Section 9 - Practice Building Overview, Webinar or Speaking Event handout, Examples for the Webinar, Deciding Process 30 July 9, 2022 - The Mastermind Section 10 - Financial Goals, Time Table, Pricing, Target patients 31 July 9, 2022 - The Mastermind Section 11 - Webinar Frequency, Setting the start date, Sales Funnel Pyramid, MIDI 32 July 9, 2022 - The Mastermind Section 12 - Habit Worksheet, Sample sheets, Building and Making Relationships with other Therapists, Q&A  33 July 9, 2022 - The Mastermind Section 13 - Switching topics on webinar, 5 H's Fear and Action, SAVERS, Matchbox encouraging words

1 Join the FMA FM group

1 How to Email Dr. Z and Team Directly, Chat Hours & Laser Questions

1 5 Things You Do Not Need To Start Your Practice 2 5 MYTHS About Starting Your Functional Medicine Practice 3 "Health Survival Kit" for Business Owner | Dr. Z Live Q&A 4 Webinar Wizard for Patient Attraction with Dr. Z 5 WEBINAR | What is the Problem?" - A Functional Medicine BREAKTHROUGH Conversation for Practitioners with Dr. Z (Webinar) 6 Sales Clinic with Geoff Ketterer 7 How to Write a Sales Page 8 Mentorship Advanced Class with Dr. Z: Offer 9 Mentorship Advanced Class with Dr. Z: Online Course

1 WEBINAR | "This Poo Shall Pass" - Patient Webinar taught by Dr. Z 2 WEBINAR | Depression Sucks: What You Need to Know on the Road to Recovery 3 BLOG | The Road to Recovery Part 1 4 BLOG | The Road to Recovery Part 2 5 BLOG | The Road to Recovery Part 3

1 1 Minute Talk Handout 2 11 Pillars Workbook 3 BHRT - Bioidentical Hormone Replacement Therapy resources 4 Business Basics 101 (11 Pillars) 5 Business/Practice Building Handouts & Ideal Patient 6 Consent & Policy & HIPAA forms 7 CSQ Sample Intake or Survey (Current Symptom Questionnaire) - modified from MSQ 8 Eaze Funding For Your Clinic 9 Enrollment/ Sales Conversation Handout 10 FMA Notes (Case Q's) from Friday April 22, 2022 (by request) 11 FMA Sales & Services Handout 12 Functional Med Wheel - Editable Graphic (in Canva) 13 Habits, coaching handouts 14 Helpful PHRASES or AUTOPOPULATE Terms for your Charts, EMR 15 Herb - Drug Contraindications and Resources - Pregnancy, Lactation 16 Herbal Blend - Sugar, IR, Diabetes support 17 How to Bundle and Market Supplements 18 How to Get New Patients on the Phone (Sales Calls) 19 IBS SMART Discussion Guide and Ordering for practitioners 20 Ideal Patient - identifying who...before/after problem solving 21 Intake Forms (New Patient Questionnaire) examples 22 Interview Handout 23 Marketing - FMA Mentorship with Dr.Z 24 Messaging - FMA Mentorship with Dr.Z 25 Patient Membership Agreement SAMPLE 26 Practice Building Overview (Key Questions) 27 PRICING GRID with autofill (only change yellow on chart) - Excel or Google Spreadsheet 28 Sales Handouts 29 Sample BAA form 30 Sample Clinic Services Policies 31 Sample HIPAA Notice of Privacy Policy 32 Sample Simple Vendor - VA Independent Contractor Agreement 33 SCRIPT OUTLINE: Detailed 1 hour HC Intake 34 SCRIPT OUTLINE: Simplified No Charge Consult 35 Speaking Brainstorm List (500+ ideas) - excel link 36 Webinar Checklist 37 Webinar Handout 38 (LIVE) The Practice Plan ULTIMATE Troubleshooting Matrix 39 The Mentorship May 29, 2023 OOH 40 The Mentorship - May 24, 2023 41 How to Write A Sales Page

1 2 DEPRESSION-SUCKS---What-You-Need-to-Know-on-Your-Healing-Journey 2 5_FMA-5---Find-Your-Why 3 10 Steps to Sanity infographic (PDF, PNG, SVG) 4 15 Darn Things Keeping You Fat or Sick 5 2019 BLCC - Food Cravings 6 2022 Product Catalog - Volume 32 7 Alzheimer's Dementia Cognition - Bredesen Summary 8 Anti-Candida Diet 28 Days 9 BHRT - Bioidentical Hormone Replacement Therapy resources 10 Biocidin Dosage 11 Biotoxins, CIRS, Mold, Biocidin Handouts 12 BLC 5-STEP CLINICAL PILLARS 13 BLC Sample Visit Sheet 14 Breakthrough Medicine - Fibromyalgia, MISSED, Dr. Z video + slides 15 CHART Product Usage Guide 16 CSQ Sample Intake or Survey (Current Symptom Questionnaire) - modified from MSQ 17 Day One Food Journal 18 Designs for Health (DFH) Reference Charts 19 DUTCH Treatment Guide, Supplement Charts, Collection Instructions 20 Flora Patient-Instruction Packet After FMT 21 FMA - MEAL PLANS REFERENCE 22 FMA Notes (Case Q's) from April 22, 2022 (by request) 23 FMA 2 - Retraining a Sluggish Colon 24 FMA 5 - Ketogenic Keto Diet Quick Reference Sheet 25 FMT info (capsules liver + sterile) - ThaenaBiotic example 26 Functional Med Dx Grid 27 Functional Med Wheel - Editable Graphic in Canva 28 FYS Feed Your Soul Diet - Quick Reference Sheet 29 Habits, coaching handouts (for Patient Compliance) 30 Helpful PHRASES or AUTOPOPULATE Terms for your Charts, EMR 31 Herbal Blend - Sugar, IR, Diabetes support 32 Herb - Drug Contraindications and Resources - Pregnancy, Lactation 33 IBS SMART Discussion Guide and Ordering for practitioners 34 Intake Forms (New Patient Questionnaire) examples 35 Kids Calprotectin Handout 36 Lab Clinical Guides 37 Lab Handouts (choosing, pricing, practitioner guides) 38 Liver, Gallbladder, Detox 39 Meal Plans for Patients in your Practice 40 Neural Zoomer Plus Considerations (Lab guide) 41 Pediatric Poop Graphics - Kid Bristol Stool Chart and Poo Palette 42 Plans Chart 43 ROF Summary - Patient Examples 44 SAGE - Self administered Gerocognitive Examination (Dementia, Az) 45 SIBO GUIDE - FMA 46 Sleep Bootcamp, CBT-i 47 Smoothie Recipes 48 Steroid Pathways Chart 49 SUPPLEMENT (DFH+) PHRASES to AUTOPOPULATE for your Charts, EMR (name, dose, description) 50 ThaenaBiotic Handout 51 Well World Guide to Plans (their different Meal Plans) 52 Blood Lab List